Preview

Academic Writing "Peet's Coffee and Tea"

Powerful Essays
Open Document
Open Document
1410 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Academic Writing "Peet's Coffee and Tea"
Academic Writing
Peet’s Coffee & Tea Coffee culture is the “art of enjoying coffee in a relaxing atmosphere” (Elton, par.1). Coffee had been Americans favourite beverage since yearly years. Coffee might not be so popular without Starbucks chains which represents the American coffee culture (Elton, par.1). However, Alfred Peet introduced first gourmet coffee in America before Starbucks was established (“Starbucks”). Alfred Peet was born and grew up in Holland, where his father had a coffee business (“International Directory”). After the Second World War, Peet moved to Indonesia where he worked and learned the tea trade (“International Directory”). When he came to America, he understood how poor was the coffee quality in America even though it was a rich country (“Alfred Peet”). Peet had a brilliant idea to start new gourmet coffee business and opened his first store in North Berkeley, California; therefore, he began to blend his own dark roast beans. Peet’s Coffee & Tea spread quickly among people and become popular as its fresh and high quality products (“Alfred Peet”). Peet more emphasized “quality over quantity and the roasting of fine beans” rather than opening new stores (“International Directory”). Alfred Peet was an adorable entrepreneur as his developing the coffee culture and implementing creative ideas to market his products; additionally, maintaining strong relationships with his customers, partners and employers helped the company to grow and expand; furthermore, his dedication to serve the freshest and highest quality coffees made the company more admirable (Boone and Kurtz 608). Alfred Peet was a successful entrepreneur, a business leader who takes risk to “seek a profitable opportunity” and focuses on own new business’ prospect and development (Boone and Kurtz 185). In 1966, he created his new business and started to sell his own brewd dark roast beans at his first retail store which was located at Waknut and Vine streets in North Berkeley

You May Also Find These Documents Helpful

  • Good Essays

    Mgt/230 Week 3

    • 867 Words
    • 4 Pages

    Grant, L. (2005). Capitalizing on coffee. Smart Business Los Angeles, 1(5), 8-8. Retrieved from http://search.proquest.com/docview/203175672?accountid=35812…

    • 867 Words
    • 4 Pages
    Good Essays
  • Better Essays

    To Build or Buy

    • 1804 Words
    • 8 Pages

    Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.…

    • 1804 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Term Assignment GEOG 2200

    • 2237 Words
    • 6 Pages

    Coffee has played a major role in the lives of many people around the world, especially myself, as I am an extreme advocate for coffee consumption. It is an essential part of my day. Coffee has many wonderful components; its communicative, a family tradition, very relaxing, and it brings people together. However, before completing this report, I had not truly understood the hard work of coffee farmers, as well as the global connections around the world which coffee is produced.…

    • 2237 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Peet’s Coffee and Tea was established by Alfred Peet, an immigrant from Holland who worked for the tea business then moved to San Francisco in 1955 working for coffee importers for nearly a decade. Alfred was not satisfied with the coffee he came across people drinking and wanted to expose coffee drinkers to strong, better tasting, and higher in quality coffee. "Before I started, people were drinking Folgers and Hills Bros., and I thought, 'God no, there must be something better, ' " Alfred Peet. In 1966, he opened his first store in Berkeley, California after his family name and specialties, which was gourmet coffee and tea. The European style dark roasted coffee beans and aroma that came with it became a trademark of Peet’s. The smell of fresh coffee and beans always reminded customers why they were even in there in…

    • 936 Words
    • 4 Pages
    Good Essays
  • Good Essays

    According to the National Coffee Drinking Trends market research study, 83% of the U.S. adult population now drinks coffee (National Coffee Association USA, 2013). Coffee is now a $30 billion-a-year national industry (“Coffee Grinds Fuel for the Nation,” 2013). This paper will address the analysis for the basis for the trends in consumption patterns of coffee.…

    • 797 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ruzich begins her article by giving the readers a brief background on coffee. She is informing us, the readers, on how coffee came about and touches on the “The history of coffee production, consumption and advertising...” (428). Through this, those who are unfamiliar with the origins of coffee will also be captured, as they will get a sense of understanding about where her arguments will lead to later on in the article. It also gives the readers a chance to compare on how coffee was perceived by global consumers, before and after Starbucks was established. She explains, “The nineteenth century saw the rise of coffee as an international commodity and the accompanying development of coffee-based economies in South America and other developing nations...” (430).…

    • 934 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Pendergrast, M. (1999). Uncommon Grounds: The History of Coffee and How It Transformed Our World. New York, NY: Basic Books…

    • 2938 Words
    • 12 Pages
    Better Essays
  • Better Essays

    Starbucks Management

    • 1239 Words
    • 5 Pages

    Coffee is one of the most beloved beverages in the world. When you think of coffee, one company always spring to mind - Starbucks. There seems to be one on every block. Who is one of the geniuses in charge of this force to be reckoned with? Willard Dub Hay joined the Starbucks family in November 2002 as the senior vice president. His team handles the purchasing, blending, roasting, recipe development, and the education of Starbucks employees in coffee. He gained responsibility in 2005 by becoming responsible for all of their global coffee procurement. He travels to different regions which grow coffee all over the world, building relationships with generations of farmers (Promoting Sustainability in the Coffee Industry, 2012).…

    • 1239 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Coffee Commodity Chain

    • 10338 Words
    • 42 Pages

    All rights reserved. No part of this paper may be reproduced in any form, or stored in a retrieval system, without…

    • 10338 Words
    • 42 Pages
    Powerful Essays
  • Good Essays

    Each morning I start my day with a cup of dark roasted coffee with a touch of milk. Caffeine is an essential part of my life. So much so that I get a headache if I do not have a cup of coffee. After careful investigation on the production of coffee, its benefits and risks to health. I have concluded that coffee is much more than a morning beverage, it is a culture and a huge part of Canadian’s lives. The ideology of the “North American Dream” begins and ends with coffee.…

    • 775 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Equal Exchange Term Paper

    • 801 Words
    • 4 Pages

    | 1. The trend in coffee consumption among Americans has been increasing in the sense that this will be a great opportunity for equal…

    • 801 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Specialty coffee is a strong and growing industry as its sales continued to grow in both the U.S. and abroad. Specialty consumption increased by more than 48% in the U.S. from 2001 to 2006 and is estimated to be worth $11 billion annually. The increase of specialty coffeehouses from only 500 units in 1991 to 24,000 units in 2006 is a major thrust to this rapid growth. Underlying factors contributing to this increase are credited to development of new quality beverage, an expanding coffee menu, and coffeehouses becoming “the third place” for social consumption. Besides, consumers’ growing interests in specialty and traditional products such as micro-brewed beer, single malt liquor, and organic foods trigger the growth in the industry of specialty coffee, which promises to deliver more authentic, more traditional, flavor, and healthful products. The industry is in a rapid growth stage and expected not to peak until 2015.…

    • 2269 Words
    • 10 Pages
    Good Essays
  • Good Essays

    In 1995, Starbucks opened its first coffee house internationally in Tokyo, Japan (Starbucks, 2008). Successful partnership allowed the company its footing inside foreign country. The large population and high disposable income from the consumers is what initially drawn the company and its executives to Japanese market. In adapting Japanese culture, extensive researches motivated Starbucks in changing their business model by catering to 40 year old businessmen and provide a smoking environment to enjoy their coffee. The Japanese locations included U.S. menus which the founder of the international segment for Starbucks ignored the advice stated previously. The complication of working in the East and West was understood by a Starbucks business partner, Sazaby. Japans’ attraction towards the kinds of products contributed to the understanding of the global market and leading Starbucks a success (Japan External Trade Organization, 2006).…

    • 819 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The following findings allow for the perspective of the participants to coffee culture. They are asked in the survey what they would define coffee culture. They are also asked whether or not they think that coffee culture exists in Potchefstroom. The participants are also asked to what extent they regard themselves as being a part of the coffee culture.…

    • 591 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coffee, the choice of many people for their morning and afternoon pick-me-up or the choice for anytime of day. Millions of people drink coffee. Starbucks has become the leader in the coffee industry, offering gourmet coffees with various blends available to the customers. Although, the company is quite pricey, Starbucks customers are hooked on the unique flavors and the fines gourmet roasted coffees that the company offers. However, Team B is getting ready to introduce a marketing plan for a new product for the Starbucks line for the holiday season. In this paper, team B will give an overview…

    • 1559 Words
    • 7 Pages
    Powerful Essays

Related Topics