Absolut Vodka Facts 2011

Topics: Absolut Vodka, Pernod Ricard, V&S Group Pages: 2 (466 words) Published: October 15, 2012
• ABSOLUT VODKA, introduced in the US in 1979, is the fourth largest international premium spirit in the world and is available in more than 150 markets. ABSOLUT VODKA is the number two brand of premium vodka worldwide. (Source: Impact International)

• Since its launch in 1979, ABSOLUT VODKA has achieved significant worldwide sales growth, from 10,000 nine-liter cases (90,000 liters) to 11.0 million nine-liter cases in 2010 (99.0 millions of liters).Every bottle of ABSOLUTVODKA is produced in Åhus, in southern Sweden.

• ABSOLUT VODKA is produced from winter wheat, a hardy wheat grain that gives ABSOLUT VODKA its smooth grain character. Every year approximately 80,000 tons are used to produce ABSOLUT VODKA. Over one kilo (two pounds) of grain is used for every one-liter bottle.

• ABSOLUT VODKA uses a unique process called continuous distillation, introduced in the nineteenth century by ‘‘The Vodka King’’, Lars Olsson Smith. ABSOLUT VODKA is distilled hundreds of times until all impurities have been removed. • The ABSOLUT VODKA family:

ABSOLUT VODKA introduced in1979.
ABSOLUT PEPPAR introduced in 1986.
ABSOLUT CITRON introduced in 1988.
ABSOLUT KURANT introduced in 1992.
ABSOLUT MANDRIN introduced in 1999.
ABSOLUT VANILIA introduced in 2003.
ABSOLUT RASPBERRI introduced in 2004.
ABSOLUT APEACH introduced in 2005.
ABSOLUT RUBY RED introduced in 2006.
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, MALIBU, KAHLÚA, Wyborowa, Luksusowa and Frïs. ABSOLUT VODKA is the world’s fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. MALIBU is the number one coconut-flavoured rum in the world, sold in more than 150 countries. KAHLÚA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand...
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