Absolut Vodka

Topics: Advertising, Contemporary art, Idea Pages: 2 (572 words) Published: May 7, 2013
Absolut Vodka
Questions

1. I think all of these factors are crucial to the success of Absolut Vodka, but among them the promotion is relatively the most essential part. Having a fine vine, a distinguished bottle or a clever distributer is never enough, so Absolut Vodka has found a unique way of promoting their products. The advisements were different from the ads at that time, with only bottles and captions. As descried in the case, it is a contemporary art. People were fascinated by the art and became curious about the products. The company also wisely used the concepts of arts to have the shows in the world. Besides, the emergence of Absolut Hunk in the popular TV show could also trigger the customers’ interest, which is the public relations of promotion. 2. After the success of its conventional advertisements, Absolut worked more with contemporary artists to create inspiring ads, which meant the Absolut has a great communication with the customers and chose the right channels for communications. The Americans wanted to see more and more ads. From this demanding point of view, the sales of Absolut Vodka may have declined due to the customers, however the quality of the products have been approved by them and they also accepted the culture conveyed. And the sales figures have showed that during these years, the sales were in a raising trend. 3. I partly agree with this expression. Absolut Vodka was a special product, which differed from other Vodka, so people were willing to this kind of idea and enjoyed themselves. However, it other Vodka companies also have ideas that can even compete with Absolut, then they just lose the advantages. Nevertheless, the issues regarding to ideas are sometimes difficult to be realized, so before other companies really come up with a new idea, Absolut Vodka will still be successful. 4. When designing promotions into different markets, people should analysis the target markets seriously. So I think that the US...
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