About Amazon

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Introduction
Amazon.com, Inc. (NASDAQ: AMZN) is an American multinational electronic commerce , a Fortune 500 company with headquarters in Seattle, Washington, United States It is the world's largest online retailer.[4] The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. Jeff Bezos incorporated the company (as Cadabra) in July 1994, and the site went online as amazon.com in 1995.[7] The company was renamed after the Amazon River, one of the largest rivers in the world,[7] which in turn was named after the Amazons, the legendary nation of female warriors in Greek mythology. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. Amazon's initial business plan was unusual. The company did not expect a profit for four to five years. Its "slow" growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1¢ per share, on revenues of more than $1 billion. The profit, although it was modest, served to demonstrate that the business model could be profitable.[13] In 1999, Time magazine named Bezos the Person of the Year, recognizing the company's success in popularizing online shopping. Subsidiaries

2004: A9.com, a company focused on researching and building innovative technology.[47] •2004: Lab126, developers of integrated consumer electronics such as the Kindle. •2007: Endless.com, an e-commerce brand focusing on shoes.[48] •2007: Brilliance Audio, the largest independent audio book producer in the U.S.[49] On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, The Sandman, and Watchmen. The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves Amazon has offices, fulfillment centers, customer service centers and software development centers across North America, Latin America, Europe, Africa, and Asia.[ Products and services

Retail goods
Amazon product lines include books, music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, musical instruments, clothing, industrial & scientific supplies, and groceries Today, Amazon Marketplace's main rival is eBay's Half.com service. Consumer electronics

In November 2007, Amazon launched Amazon Kindle, an e-book reader which downloads content over "Whispernet", via the Sprint Nextel EV-DO wireless network. The screen uses E Ink technology to reduce battery consumption and to provide a more legible display. As of March 2011, the stated library numbers over 850,000 titles. In September 2011, Amazon announced its entry into the tablet computer market by introducing the Kindle Fire, which runs a customized version of the operating system Android. The aggressively low pricing of Fire ($199 USD) was largely perceived as a strategy backed by Amazon's revenue from its content sales, to be stimulated by sales of Fire. Digital content

In July 2010, Amazon announced that e-book sales for its Kindle reader outnumbered sales of hardcover books for the first time ever during the second quarter of 2010. Amazon claims that, during that period, 143 e-books were sold for every 100 hardcover books, including hardcovers for which there is no digital edition; and during late June and early July sales rose to 180 digital books for every 100 hardcovers Amazon MP3, its own online music store,...
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