Case Study: Bajaj Auto Limited
TABLE OF CONTENTS
Page no. CHAPTER 1
Company History 02
Company Profile 08
Company Flashback 10 CHAPTER 2
Objectives 12 Research Methodology 13 CHAPTER 3
Data Collection
Products 15
Key Policies 21
Group Companies 22
Segment wise results 23
Sales 25
Swot analysis 27
CHAPTER 4
Infrastructure of Bajaj 28
Management Profile 29 HR of Bajaj 30
CHAPTER 5
Findings\ Analysis 32
Suggestions 34
CHAPTER 6
Conclusion 35
CHAPTER 7
Annexure 36
CHAPTER 8
Bibliography 38
Acknowledgement
If words are considered to be signs of gratitude then let these words convey the very same. My sincere gratitude to Bajaj Motors for providing me with an opportunity to work with Bajaj Motors and giving necessary directions on doing this project to the best of my abilities.
I am highly indebted to Shri Raghvendra Pratap Singh, Area Sales Manager (Bajaj Motors) and company project guide, who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion and comments on bringing out this report in the best way possible. I am grateful to all faculty members of Department of Business Administration, University of Lucknow, Lucknow and my friends who have helped me in the successful completion of this project.
I extend my heartfelt thanks to my family members and friends for giving their valuable support and giving important direction during my training.
Thanking You
COMPANY HISTORY
Company Perspectives:
Page no. CHAPTER 1
Company History 02
Company Profile 08
Company Flashback 10 CHAPTER 2
Objectives 12 Research Methodology 13 CHAPTER 3
Data Collection
Products 15
Key Policies 21
Group Companies 22
Segment wise results 23
Sales 25
Swot analysis 27
CHAPTER 4
Infrastructure of Bajaj 28
Management Profile 29 HR of Bajaj 30
CHAPTER 5
Findings\ Analysis 32
Suggestions 34
CHAPTER 6
Conclusion 35
CHAPTER 7
Annexure 36
CHAPTER 8
Bibliography 38
Acknowledgement
If words are considered to be signs of gratitude then let these words convey the very same. My sincere gratitude to Bajaj Motors for providing me with an opportunity to work with Bajaj Motors and giving necessary directions on doing this project to the best of my abilities.
I am highly indebted to Shri Raghvendra Pratap Singh, Area Sales Manager (Bajaj Motors) and company project guide, who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion and comments on bringing out this report in the best way possible. I am grateful to all faculty members of Department of Business Administration, University of Lucknow, Lucknow and my friends who have helped me in the successful completion of this project.
I extend my heartfelt thanks to my family members and friends for giving their valuable support and giving important direction during my training.
Thanking You
COMPANY HISTORY
Company Perspectives:
Bibliography: 1960: Rahul Bajaj becomes the Indian licensee for Vespa scooters. 1977: Technical collaboration with Piaggio ends 1984: Work begins on a second plant. 1998: Bajaj plans to build its third plant to meet demand