Abc Analysis in Supply Chain for Maintaining Inventory

Topics: Toothpaste, Colgate-Palmolive, Oral hygiene Pages: 3 (1002 words) Published: October 29, 2011
ABC analysis

Colgate Palmolive
Introduction:
For many consumers, the personal products sector is a family member. With recognizable companies such as Procter & Gamble, Avon Products, and Kimberly-Clark, many investors feel satisfaction invests in companies whose products they use daily. Another of these companies, Colgate-Palmolive (CL) is a 34 billion-dollar company with a lot of similarities with those companies. Colgate was founded in 1806 in New York as a soap and candle company. Colgate-Palmolive is now a multinational corporation selling oral hygiene products, soaps, and pet nutrition products. The company currently has a market capitalization of over $34 billion and over 38,000 employees. Products include Colgate toothpastes and toothbrushes, Palmolive soap, Softsoap, Speed Stick, Irish Spring, and Science Diet, in addition to many more. Colgate-Palmolive consists of business segments like: Oral, Personal, and Home Care, and Pet Nutrition. Colgate-Palmolive is a stable, growing company with impressive international sales in a highly competitive but recession-resistant industry. It has an excellent market share of oral and personal care, as well as pet nutrition. Colgate Palmolive (India) Limited:

Colgate is the largest players in the Rs 31 billion India oral care market. Established in 1937 in india, the company enjoys market share of 48.4 in tooth paste, 44.3% in tooth powder and 34.9% in tooth brush segments. Colgate has been has been ruling the Rs 3500 crore oral care segment for long with a market share of over 50%. The toothpaste segment can be divided in to three segments : white, Gel and herbal based on the product characteristic. Although the company’s operations have a largely been restricted to the oral care segment, Colgate has built its presence across the oral care pyramid unlike any other competitor. Colgate tooth paste:

Colgate’s key products include colgate dental cream (CDC), Cibaca, Colgate Max fresh, Colgate total 12, Colgate...
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