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Ab0603 – Business Gone Green Ethical Reasoning Assignment

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Ab0603 – Business Gone Green Ethical Reasoning Assignment
AB0603 Business Gone Green Ethical Reasoning Assignment Summary Page | Your name: Chia Xinying | Your Instructor: Dr. Josephine Lang | Seminar Group: 01 Word Count: 1095 | Briefly lay out, in bulleted-form in the space provided within this page (i.e., do not elaborate), the content of your write-up in addressing the various criteria in the ethical reasoning rubric. | Criteria | Your points | 1. Specify the ethical issue identified | * Edited women from their Saudi Arabia’s catalogue * Goes against Ikea Group and Sweden’s values * Reflects the pervasive ethical business challenge faced * Further ethical implications such as cultural imperialism | 2. Issue construction: Theoretical perspectives used to elaborate on the issue | * Consequentialism - Ethical Egoism: Self interest to garner business support justified * Consequentialism – Utilitarianism: Went against view of majority; unjustified * Deontology –Kantianism: In accordance to moral rules of Saudi Arabia, against principle moral of rights * The Conventional Approach: Follows conventional Saudi Arabia’s advertising; justified | 3. Issue construction: Uncertainties inherent in the issue | * Business ethics and corporate social responsibility- search for universal values for international commercial behaviour * Cultural Imperialism - Infringement of Islam values- Westerners criticize what they do not understand, it might not be right to criticize Ikea’s behaviour * Intent of altering Saudi’s Catalogue – intent remains unknown | 4. Explanation & justification: Effects on key stakeholders | * Ikea as a corporation & its employees- negative repercussions on its reputation and credibility thus imperative for the company to adopt an international guideline * Ikea’s local and global customers- many


References: Quinn, B. (2012). Ikea apologises over removal of women from Saudi Arabia catalogue. The Guardian: http://www.guardian.co.uk/world/2012/oct/02/ikea-apologises-removing-women-saudi-arabia-catalogue United Nation. (2010) United Nations Millennium Goals http://www.un.org/millenniumgoals/ United Nations (2010) The Universal Declaration of Human Rights, Article 1 http://www.un.org/en/documents/udhr/index.shtml Baker (2012) IKEA’s Saudi catalogue apology - right and wrong http://www.mallenbaker.net/csr/post.php?id=453 Zoepf, Katherine (2010) Hiel, Betsy (2007). "Dhahran women push the veil aside". Pittsburgh Tribune-Review. Retrieved 19 September 2010. Swedish equality minister Nyamko Sabuni, CBC News, 2012 Ikea regrets editing women out of Saudi cataloguehttp://www.cbc.ca/news/world/story/2012/10/01/ikea-saudi-catalogue-controversy.html Wästberg, O.(2009) Branding Sweden & Ikea
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