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TABLE OF CONTENT

Background3

I.Current Situation4

Current Performance4
Strategic Posture4
1.Mission4
2.Objectives5
3.Strategies6
4.Policies9

II.Corporate Governance9

Board of Directors9
Top Management10
ShareholdersError! Bookmark not defined.
leader ship styles…………………………………………………………………………….11

III.External Environment: Opportunities and Threats (SWOT)12

key trend in the business environment………………………………………………………….12

Societal Environment (P.E.S.T Factors)13
1.Political - Legal Factors13
2.Economic Factors14
3.Socio-cultural Factors14
4.Technological Factors14
Task Environment (Industry)15
Porter’s Approach15
1.Threat of New EntrantsError! Bookmark not defined.
2.Rivalry among Existing FirmsError! Bookmark not defined. 3.Threat of Substitute Products or ServicesError! Bookmark not defined. 4.Bargaining Power of BuyersError! Bookmark not defined. 5.Bargaining Power of SuppliersError! Bookmark not defined. 6.Relative Power of Other StakeholdersError! Bookmark not defined. External Factor Analysis Summary EFAS (As Attached)17

IV.Internal Environment: Strength and Weaknesses (SWOT)19

Corporate Structure19
Corporate Culture21
Corporate Resources21
1.Marketing21
2.Finance22
3.Research and Development26
4.Operations and Logistics26
5.Human Resources26
6.Information Systems29
Internal Factor Analysis Summary IFAS (As Attached)30

V.Analysis of Strategic Factors (SWOT)32

risk for the multinational company located in egypt…………… ……….32 ♣Situation Analysis32
Review of Mission and Objectives32

VI.Strategic Alternative and Recommended Strategy33

Strategic Alternative36
Recommended Strategy38

VII.Implementation40

1.Management commitment40
2.Employee empowerment40
3.Reward System40
4.Integrating training40
5.Process improvement40
6.Quality at source40

VIII.Evaluation and Control41

International entry options…………………………..……………………..42 Marketing plan outline…….…………………………………………….…43 conclusion and recommendations……………………………………..…...48 Examples of symptoms and cases in marketing……………………….…..51 .

Background:

A)Company Profile

• Size of business
Large /med/ enterprenuer

• Organizational structures:
Simple structure, few people own the business and do every things. Functional structure, in which there were many functional entities. Divisional Structure many divisions or SBUs with separate management

• Firm Strategic type:
Prospector focus on product innovations and broad products. Defender focus on improve the efficiency of current products .

• Management Philosophy
Short term Vs. Long or Both
Marketing oriented Vs. financial oriented

B)Market
□ Existing Market Segment (size / growth)
□ Geographic domain local – international

C) Type of Industry:

□ Goods, service or integrated solutions
“Consolidated industry”. the industry is dominated by few # large firms. Monopoly---Oligopoly
“fragmented industry”. dominated by large# firms. —hypercompetitive

Current Situation

Current Performance

Use the case given information to comment on the firm’s current performance. Ex Wal-Mart is the largest retailer, discount store chain, and company in the U.S. and the world. Its combination of low prices and excellent customer satisfaction continue to lead the way and insure growth. Rapid growth in sales and profits. Strong financials, increasing net income, increasing earning per share, return on assets...
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