Topics: Marketing, Revenue, SWOT analysis Pages: 1 (271 words) Published: January 28, 2013
ASOS (or "the company") is a UK based independent online retailer of fashion and beauty products. The company offers national brands and its own private labels. ASOS primarily operates in the UK. It is headquartered in London and employs more than 700 people. The company recorded revenues of £339.7 million (approximately $528.3 million) during the financial year ended March 2011 (FY2011), an increase of 52.3% over FY2010. The operating profit of the company was £15.9 million (approximately $24.7 million) in FY2011, a decrease of 21.7% over FY2010. The net profit was £10.8 million (approximately $16.9 million) in FY2011, a decrease of 25.6% over FY2010. The decrease in the net profit is because of the exceptional costs of £9.9 (approximately $15.3) on dual site decollation, redundancy and relocation, staff training, and other one-off costs.

Scope of the Report

- Provides all the crucial information on ASOS plc required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting ASOS plc in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of ASOS plc -Data is supplemented with details on ASOS plc history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from ASOS plc

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better - Understand prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects - Obtain the most up to date company information available
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