In-conjunction with the Chinese New Year celebration this year, the event was implemented by the Road Safety Department (JKJR) in partnership with huge names deriving from government agencies and key players of the automotive industry.
YB Dato’ Seri Kong Cho Ha, Minister of Transportation, graced the event as the Guest-of-Honour to launch the campaign in a ribbon-cutting ceremony. The launching of the event campaign was also attended by the Chairman of the Automobile Association of Malaysia (AAM), YM Tunku Datuk Mudzaffar Tunku Mustapha, Treasurer of MKJR cum committee member of AAM, En. Ahmad Ismail Bin Haji Amin together with the AAM Chief Executive Officer, Madam Melinda Ngew.
The annual campaign aims to highlight the consequences of dangerous driving by creating awareness of safe driving habits, to ultimately reduce the number of accidents and casualties on the road and develop a safe driving culture. The Automobile Association of Malaysia (AAM) also played a vital role in making this annual road safety campaign a success by promoting road safety through the sponsoring of the AAM child-seat for the flag-off ceremony.
Apart from the campaign launching ceremony, participating agencies and companies were also invited to set up their own booths and conduct their road safety campaign activities and promotions. AAM also took the chance to promote road safety, through road safety services & products (AAM 3-in-1 torchlight & the AAM compact fire-extinguisher).
As a follow-up to make success the road safety campaign, several state level road safety campaigns were also held. The National Road Safety of Kuala Lumpur (MKJR WPKL), co-joint by the Road Safety Council of Kuala Lumpur...