A Study of Value Innovation in Hindi News Channels

INSTITUTE FOR TECHNOLGY AND MANAGEMENT

A Study of Value Innovation In Hindi News Channels.

(An assignment in partial fulfillment of internal assessment requirements of paper “Research Methodology” for second term of Executive MBA with specialization of ITM Executive Education Centre, Kharghar in collaboration with Southern New Hampshire University)
Faculty
Prof. Anahat Hulyalkar

By
Ankur Prabhakar         KH2009SMB 18P104, XVIII B
Diptesh Sarnaik           KH2009SMBA 18PO66, XVIII B
Jasmeet K Bassan         KH2009SMBA 18PO70, XVIII B
Ramya Menon               KH2009SMBA 18P101, XVIII B
Richa R.M.Sinha           KH2009SMBA 18PO38, XVIII B
Venkatesh Arjun           KH2009SMBA 18P054, XVIII B

ITM EEC KHARGHAR


May 2010

Acknowledgement

We would like to take this opportunity to acknowledge the contribution of certain people without which it would not have been possible for us to successfully complete this research.
We would like to thank ITM Business School for giving us a chance to do the research for providing value innovation to Hindi News channels. We would like to thank Prof. Anahat Hullikar for guiding us throughout the course of this project, and for enabling us to convert what was just a thought – writing a case of our own, that would, in the future, be used as an instrument for classroom learning – into reality. We would also like to thank to all the participants participated in our survey.

Abstract
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Strategic moves—termed “value innovation”—create powerful leaps in value for the firm and its buyers, rendering rivals obsolete and unleashing new demand.

In recent time when competition has reached its peak all the news channels try to provide best news from their side but still there is a huge wide gap between what they... [continues]

Read full essay