A Study of Impact & Roal on Advertising

A
Research PROJECT Report
ON

Study on Impact & Role of Advertising on Buying Behavior of FMCG Consumers (of Soaps)





For the partial fulfillment of the requirement of
MASTER OF BUSINESS ADMINISTRATION
Affiliated to Mahamaya Technical University, Noida (U.P.)
(2011-2013)




      Submitted To: Submitted By:
      ALOK MOHAN                                               SHASHI CHANDAN KUMAR
      Assistant Professor                     MBA (III Sem.)
        GNIT-MS                                 Roll No. 1168470143











GNIT MANAGEMENT SCHOOL
6-C, Knowledge Park-II, Greater Noida ( G. B. Nagar)

TABLE OF CONTENTS
S.No.   Content Page No.
  1. Introduction
  2.   Objective

  3.   Review of Literature

  4.   Research Methodology

  5.   Data Analysis

  6.   Use & importance of the study

  7.   Suggestions

  8.   Conclusion

  9. Bibliography


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INTRODUCTION
Throughout history, technological breakthroughs have created fundamental changes in the way we communicate and relate to each other. The new forms of communication that have surfaced with the passage of time have, each in their own way, influenced society dramatically. Gutenberg’s invention of the printing press in the 15th century made it possible to mass produce text and triggered a wave of knowledge dissemination which eventually provided the foundations for the Lutheran reformation and other radical changes in the society of that time.
In the 20th century, radio and television have brought sound and pictures directly... [continues]

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