A Guide to Strategic Model in Performance Management for Sarajevo Airport

A Guide to Strategic Model
in Performance management
for Sarajevo Airport




Prepared for:
The Board of Directors
Sarajevo Airport






Prepared by:
Chengna Shi
A consultant
Griffith College Dublin
South Circular Road, Dublin8
20th April 2012





Table of contents
1 Introduction 3
  1.1 Purpose 3
  1.2 Definition 3
  1.3 Source of data: 4
2 Porter’s generic competitive strategy model 5
  2.1 Explanation 5
  2.2 How the airport is different from its competitor 6
  2.3 Recommendations 7
3 Commerce bank 7
  3.1 Strategy formation and mission statement 7
  3.2 Six strategic objectives 8
  3.3 Future operations 9
4 Cargo handing services project 10
  4.1 Probability analysis 10
  4.2 Recommendations 11
5 Analysis Sarajevo Airport 11
  5.1 Strategic analysis 11
  5.2 Recommendations of future operations: 17
6 Conclusion 18
7 Reference: 19
8 Appendix: 20







  Introduction

This report is prepared for the Board of Directors of Sarajevo Airport which will analyze some performance management. Firstly, it is going to discuss how it can achieve the sustainable competitive advantage using Porter’s generic competitive strategy model. And then it will give some suggestions to the board of directors. Secondly, there are some advices to the Board, if commerce bank becomes one of the shareholders. It includes the strategic approach and mission statement might be challenged; some objectives might be opposed and future operation might be affected. Thirdly, on the basis of the calculation results, it will give some recommendations on the finance condition in 2014. At last, the report will analyze the airport current position, drawing on the present economic climate in Europe, applying relevant theories and models. According to the current situation, it will give the future direction of the company.


1 Purpose

This completed report is written for the Board of Directors of Sarajevo Airport. It explains... [continues]

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