8ps of Services Marketing

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Assignment
Of
Services Marketing
Topic
Develop 8Ps of Services marketing for any new service
Submitted To
Mr. Selman Rabbani
Submitted By
Syeda Sahar Fatima
Kanza Khurshid
MBA 6(A)
Registration # 20381 and 20351
Bahria University Karachi Campus
Dated
24-10-2012

THE FLAGENCE JEWEL INN (BRIDAL JEWELLERY ON RENT)

Following are the 8Ps of services marketing for this new Service. In which we provide service of all types of Silver and Imitation Bridal jewellery including necklaces, ear rings, Bengals, bracelets, anklets, rings, chains, tika, jhomer and nath. Our target market is upper middle, middle and lower middle class of society.

1. PRODUCT ELEMENT:
* Matching & designer bridal jewellery according to latest fashion. * Matching bridal jewellery according to traditional and cultural taste & demand. * We also have jewellery looking very comprehensive but have very light feeling after wearing it, as it made up of very delicate material. * Also cause no side effects for allergic peoples.

2. PLACE & TIME:
* We have our outlets in all major cities of Pakistan.
* Bookings can also be done on phone calls.
* Our outlets are open from 12:00 noon to midnight.
* Safely home deliveries.

3. PRICE:
* We are using penetrating pricing strategies, 4000 per day function without any further alteration and 4500 with alteration. * Tasty refreshments for our customers.
* Individual attention for each customer by sales representatives to reduce their time cost. * Availability of baby chairs.
* Special discounted packages for all three days of wedding.

4. PROMOTION AND EDUCATION:
* We mostly use the print advertisements in weekly & monthly fashion and general magazines. * Pena-flexes in Shopping Malls and bill boards on busy roads of major cities of Pakistan. * Page on social media and have websites too.

* Private Cable T.V ads.
* For our brand strengthening we...
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