The success of the service marketing depends upon addressing a number of key issues, like what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer. Traditionally these considerations were known as the 4Ps (Product, Price, Place and Promotion). But as marketing became a more sophisticated discipline, a fifth P was added (People). And recently, two further Ps were added, mainly for service industries (Process and Physical evidence).
We are going to analyze how each of the seven elements applies in the hotel industry, specifically into Melia’s Hotels Group.
Product: Hotels have many options to offer products and services for their clients, and in general in the Melia’s Hotels Group each hotel offerS hosting service, restaurants, bars and many activities so to say, a mix between products and services. The companies must develop the habit of looking at their product or service as though they were an outside marketing consultant brought in to help their company to decide whether or not it's in the right business at this time and the Melia’s Hotels Group is doing it. The Melia’s Hotels Group conducts studies about physical good features and quality levels of their products for example in the restaurants, or the material equipment of the rooms. The accessories that they have extra in their services and products, like features that they improve in the rooms, or new ingredients that they use in their preparations. And they put a lot of attention in the products and services that they offer to the different customers from day to day, because the expectations and needs of the clients are vulnerable and change all the time.
Prices: The Melia’s Hotels Group ensures to develop the habit of continually examining and reexamining the prices of the products and services they sell to make sure they're still appropriate to the realities of the current market. They sometimes need to...
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