7ps Marketing Mix

Topics: Pepsi, PepsiCo, Coca-Cola Pages: 29 (8424 words) Published: October 1, 2012
Final Report on Pepsi Cola International
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Presented to:
Sir Jawad Saleem
Presented by:
Hassan Askari 072118
Haris Farooq 072116
Saima Razzaq 072124
Qura-Tul-Ain 072109
Date: 28-11-2008
We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us through out the working on these pages. It is His help that we finally able to compile this document. We are indebted to our respected teacher Mr. Jawad Saleem who’s indispensable and intricate comments on various aspects conjoined with motivation made us come forth holding such as project. Executive Summary

Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No.1 position in Pakistan. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken.” We also did analysis of the soft dink industry in Pakistan and world wide. The soft drinks set to become world's leading beverage sector. Global consumption of soft drinks is rising by 5% a year. Table of Contents

Titles Page #
1. Introduction 01
2. Mission and vision statement 01
3. Facts about company 02
4. Pepsi in Pakistan 04
5. Product in spot light 09
6. Market analysis of soft drink 10
7. Pakistani soft drink industry 13
8. Industrial SWOT analysis 14
9. External Environmental factors 16
10. Internal Environmental factors 21
11. Pre-marketing Mix 25
12. Marketing Mix strategies 27
13. Conclusion 39
14. Suggestions 40
Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. They produce, one of best carbonated drinks in the world. Pepsi is a symbol of hygiene, quality and service, all over the world. Pepsi is producing Cola for more than 100 years and it has dominated the world market for a long time. Its head office is in New York. MISSION STATEMENT

“To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.” VISION STATEMENT

“To be the world's best beverage company”. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products.” “To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources.” FACTS ABOUT THE COMPANY

1. Pepsi is a USA based public company whose stocks are available in New York. 2. Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics room hillbillies to action-oriented scenes. 3. The third Mountain Dew slogan appeared in 1973 "Put A...
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