7p's of Tourism Marketing in Bangladesh

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Chapter 1
Tourism Sector In Bangladesh

1.1 Introduction
Tourism is often synonymous to traveling for pleasure and education. It is also a business of attracting tourists and providing for their accommodation and entertainment. In many countries, tourism is an industry for earning Inland Revenue and foreign exchange. The many businesses that grow concomitantly with development of tourism include airlines, shipping, hotels and restaurants, finance companies, tour operators, travel agents, car rental firms, caterers and retail establishments and together, they contribute significantly to the overall development of a country's economy and to its cultural diversification and assimilation.

1.2 Rationale of the study
Bangladesh is trying to develop her tourism status to compete in local and global market. Tourism is one of the main root of developing the country’s economy and as well as skilled professional human resource. Governmental and non-Governmental institutes can keep such a vital role by giving emphasis on tourism marketing. Bangladesh needs to develop its human resources for improving tourism marketing in local tourists as well as foreign tourist. In Bangladesh, tourism has lot of potentiality to earn more revenue than presently what they are earning. Govt. and Non-government organization come forward and take the responsibility for developing tourism industry, they are now trying to provide superior service in all criteria’s. This study will add some value and will give a projection of 7p’s of tourism marketing in Bangladesh.

1.3 Objectives of the study
In the light of development of tourism industry in Bangladesh particularly, the main objectives of the study are-
1. To find out the present status of tourism industry in Bangladesh. 2. To explore the potential tourist spot and tourism agencies in Bangladesh. 3. To give a projection of 7p’s of tourism marketing of “Parjatan Corporation Bangladesh”. 4. To give some recommendation for the development of tourist industry in Bangladesh.

1.4 Scope and Methodologies of the study
The study covered various Government and non-government agencies who are acting vital role in developing tourism industry Situated mainly capital Dhaka and commercial capital city Chittagong in Bangladesh. The sample comprised of more than ten Governmental and non-governmental institutes those who are working with the tourism in Bangladesh. Necessary information and data were collected from direct interview and from official website of the agencies.

1.5 Limitations of the study
The study covered very limited number of sample organization in respect of its real scope all over the country. To overcome these limitations, an intensive study of existing literature in this field, foreign journal, relevant publication by Government and other private agencies were studied.

Chapter 2
Overview Of Tourism Sector In Bangladesh

2.1 Tourism Growth
Global Perspectives
International tourist arrivals for the first eight months of 2007 point to a continuation of the sustained growth rate experienced over the past years. According to the latest UNWTO World Tourism Barometer, this trend is likely to continue through the remainder of 2007, with year-end growth estimated at 5.7 per cent, which would put international arrivals to 880-900 million. 2007 is set to be the fourth year of growth above the long-term average of 4.1 per cent and is well on track to become the third consecutive year with a differential of about 1.5 per cent above this long-term rate.

Emerging destinations in Asia and the Pacific, Africa and the Middle East have been the main growth drivers. Although well above their respective long-term averages, the more mature regions of Europe and the Americas...
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