7-Eleven is a international convenience stores that operated by Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan. 7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas, Texas, and been take over by the Japanese company in 1991. (7eleven.com.my, 2010)
7-Eleven are selling franchise and license to entrepreneur to expand its business in lower cost and shorter period of time, it also the first franchisor in the local market to offer existing profit-making stores to franchisees. There are over fifty thousand of stores around the world, such as Malaysia, Philippines, Taiwan, Singapore and etc. This had helped 7-Eleven gain billions of profit among the year. (7eleven.com.my, 2010)
In Malaysia, with the convenience store chain that over 1,200 stores in country, 7-Eleven Malaysia serves over five hundred thousand of customers daily. 7-Eleven stores operate 24 hours a day and seven days a week and can be found across bustling commercial districts to serene suburban residential compounds throughout the country, which will can fulfil customer needs on anyway and anytime. (corp.7-eleven.com, 2010)
On the other hand, 7-Eleven focuses on meeting the needs of convenience oriented customers by providing a broad selection of fresh, high quality products and services at everyday fair prices, speedy transactions and a clean, safe and friendly shopping environment. Each 7-Eleven store carries over 2,000 products and also electronic services, such as prepaid phone cards, photocopying, fax and automated teller machine (ATM). 7-Eleven also has provide 12-week training programs to put more decision-making tools in the hands of store operators, and technology that make sure every store have every item on every day. Besides, 7-Eleven also offer its private label products to customers such as Slurpee and the Big Gulp, and there are also offer Movie Quik and proprietary wines in certain country. (...
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