7 C's of Communication

7 Cs of Communication
Presented by

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Ad of Choice
Fevicol

The Ultimate Adhesive
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Clear & Concrete
Clarity
 Purpose and the message to be delivered is clear
 There are no multiple ideas or messages
 Easy for people to understand and comprehend the message
 People doesn’t have to make any assumptions or there is no ambiguity in overall messaging

Concreteness
 There is a concrete message and differentiation
 Audience is able to visualize the idea, what the product is meant for

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One single message

Ultimate
Adhesive
Key differentiator Concise & Complete
Concise
 Whole messaging is done in 30 secs?
Short
 And the tag line and the punch statement is very concise to give out right And message Simple

Completeness
 Audience is given the use of the product
 Differentiation of the product
 Brand of the product

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Audience
Gets
Complete information Correct & Courteous
Correct
 ? – There is a compromise done here for the sake of creativity. In this scenario, the idea is to deliver what the product stands for in a funny manner. What you see may not be practical or fully correct, but manages to give out a message which differentiates the product

Correctness
Is
compromised for creativity

Courteous
 The message doesn’t have any biased view, No sentiments are hurt..
Gives a honest view

Sentiments
Taken
care

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Coherent
Coherent
 The messaging is integrated and there is story line which leads to a very specific concrete message
 Audience is able to connect dots of the overall storyline

Starts with a scenario and flow is tied back to the product differentiator 6

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