6 Ways to Grab Your Aundience

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The purpose of the memo is to summary the article Six Ways to Grab Your Audience Right from the Start and the perceptions that I learned from it. It is vital that the first moments of your presentation grab your audience attention. Not only does a great introduction provide an overview of what will be discussed, but it should also convince the audience that your presentation would be relevant. There are six ways to grab audience attention.

Summary of Main Points

„XMake it personal
Never lose sight of the reader's interests, needs and motivation.

„XThrow out a quirky fact
Begin with a fact or statistic that supports the topic of your presentation.

„XPut them on the edge of their seats
By arising the reader¡¦s curiosity in the beginning, it brings audience in to participation and anticipation at the same time.

„XDraw a hypothetical scenario
It could be either the past or the future/either positive or negative.

„XCreate a series of vignettes
A powerful statement captures the attention of your audience and sets a dynamic tone for your presentation

„XUse a pertinent quote
By using the irony or humor quotations, it catches readers¡¦ perspective.


As an audience myself, I totally agree that these Six ways could grab audience attentions. Nothing builds rapport as effectively as the Golden Rule of all Communication - be audience-centered. Ask either a rhetorical question or one that seeks a response from the audience. If you want the audience to respond, make it easy for them to do so. Ask a question that can be answered with a yes or no, or call for a show of hands. With the help of the Internet, it¡¦s easy to find a quote for just about any topic.

Furthermore, I believe that the first step toward making a powerful, persuasive presentation is to define your audience. Defining your audience means finding out who they are. This information is crucial in order to address audience members' needs, interests,...
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