TRUETT CATHY’S FIVE–STEP RECIPE FOR BUSINESS SUCCESS
Chick-fil-A, the second-largest quick-service chicken restaurant chain in the country, gives all employees Sunday off to spend with family, to relax and to express their faith if they choose to do so. Yet, Chick-fil-A generates more sales in six days than most national chains produce in seven. Closing on Sunday is just one of the “principles before profits” ingredients in founder Truett Cathy's inspiring recipe-for-success. Following – in his own words* – are five basic principles upon which Cathy successfully built the Chick-fil-A chain.
1. CLIMB WITH CARE AND CONFIDENCE
“Every day, a framed poster of a mountain climber given to me by my daughter Trudy reminds me to ‘climb with care and confidence.’ I wholeheartedly believe in this philosophy, which is why in all my years in the restaurant business, I have never tried to overextend. I’m satisfied stepping from one plateau to the next, making sure we’re doing everything right before moving on. That way of thinking has allowed us to grow steadily into a 1.98 billion-dollar business with more than 1,240 restaurants, while responding to the needs of people around us. I know the best way to grow our business is to climb with care and confidence.”
With 1,240-plus Chick-fil-A restaurants in 38 states and Washington, D.C., Chick-fil-A is the second-largest quick-service chicken restaurant chain in the nation, based on annual sales.
2. CREATE A “LOYALTY EFFECT”
“Our people are the cornerstone of all that we do at Chick-fil-A. As a chain, we believe that attracting great people helps create an unforgettable experience for our customers. It requires a lot of time and effort to make sure you have the right people working the right jobs, but we believe this is time well spent. The bottom line is that our people, from our restaurant Operators to the team members they hire, enjoy their work. Fewer than five percent of our franchise Operators leave the chain...
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