5,100 Tibet Glacier Mineral Water

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Project Name: 5,100 Tibet glacier mineral water [pic]

Group Member& ID:

Melissa 0552210
Cathy 0552204
Jenny 0552203
Mindy 0552164 FAYE 0552191 Sally 0552228

Summery 【Sally&Jenny】

Base on the great success of Red-canned Wong Lo Kat herbal tea which create sales miracle from millions to billions, JDB becomes a well-known company in China. But its star product ‘Red-canned Wong Lo Kat’ is a rental brand from GUANGYAO Group, valid until year 2020. In order to reduce the risk of over rely on single product with single brand, JDB Group wants to build on the 5,100 meters above sea level, create its proprietary brand. JDB use about ten years to discover the best natural drinkable water source at the 5,100 meters above sea level. A new brand ‘5,100 Tibet glacier mineral water’ emerges at the right moment. This action also exposes that JDB Group entry the diversified developing strategic stage. Nowadays the bottled water industry is developing fast, and rival ship is increasingly intensification. After analysis major factors of 5,100 Tibet glacier mineral water, the question it is facing in today’s complex marketplace has been researched in this article. In Chinese mainland, there is no really middle-class. In the bottled water market, there is a big gap between High-End and Low-End water. How JDB Group have seized this opportunity will be details as well. In the hand of brand, volatility of consumer preferences made company must continually have new factors and ‘in’ topic. 5,100 Tibet glacier mineral water must enlarge its region; get more and more loyalty of its customer. In the hand of channel, it still can make full use of Red-canned Wong Lo Kat’s channels, also develop new channels. After researching, there are many projects and solutions to be mentioned in this article.

Table of Contents

1.Image…………………………………………………….………4 ◆ Image………………………………………………………….…….….……….4 ◆ Business Name…………………………………………………………………..4 ◆ Logo……………………………………………………………….….…………5 ◆ Management aim/ Brand positioning…………………………………….…....5

2.Target Market Analysis…………………………………………5

3. Introduce of Product………………………………………..…6 ◆ Natural………………………………………………………………….………7 ◆ Pure………………………………………………………………………..……7 ◆ Health……………………………………………………………………...……8 ◆ Palate ………………………………………………………………………...…8

4. Advertising………………………………………………….….8 ◆ Advertising Medium……………………………………………………….…..8 ◆ Advertisement Strategy………………………………………………….……..9

5.Other relate problem……………………………………………9 ◆ Competition With Other Company…………………………………………..10 ◆ Other service……………………………………………………………………10 ◆ Distribute Channel……………………………………………………………..10 ◆ SWOT Matrix Analysis………………………………………………………..11 ◆ Recommendation………………………………………………………………12 6.Conculsion………………………………………………………13 7.Reference………………………………………………………..14

Business Idea Assignment
Enterprise culture is the soul of enterprise that is not a simple thing. Enterprise image is a very important part of it. As a manager of AD department, we should introduce the 5,100 Tibet glacier mineral water to our customers. How to pricing? How to choose the right Japan market to exporting? How to choose the right plan to grow our business? Now, we have the report details. ■ Image 【Mlissa】

A Chinese company is taking on the foreign brands in the high-end bottled water market with its Tibetan spring water.5,100 glacier mineral water headquarters in Hong Kong, Beijing division is responsible for brand management and marketing, Tibet sub-branch is responsible for the production and quality management.

With superior quality and the right management strategy, 5100 Tibetan Glacier will for sure become a major player in the high-end water market in the not-too-distant future. The bottling operation is...
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