4p for Follow Me

Topics: Bukit Batok, Marketing, Hair Pages: 3 (493 words) Published: May 12, 2011
Follow me (green tea)
A. Product:
1. Packaging:
* Color: bright green – a good choice – which makes it easy to see and be differentiated from other shampoos * Size: 400ml and 750 ml –consider a big size – which is suitable and mean for family use * Shape: Simple design, easy to carry, easy to place

* Cap: 2 types- Squeeze and Press
* Products features: 4 types – consider a For all hair types – featured by Green Tea, Wheat Protein & Aloe Vera * For normal hair types - featured by Green Tea, Wheat Protein & Evening Primrose * For oily hair types - featured by Green Tea, Wheat Protein & Lime * For dry/colored/damaged hair types - featured by Green Tea, Wheat Protein & Grape Seed * narrow offer of variety, however, it’s, this makes it easy for buyers to understand the products’ benefits and unique selling points.

Product features| Products ranges – For 6 hair types|
| Package color: rare & able to catch attention| | | Size (400 & 740ml): Suitable and mean for family & long lasting use| | | Shape: Simple, easy to carry and place, low production cost| | Overall Evaluation: Good| Evaluation: |

Strength| Simple but unique, capable of attending the needs of users| Strength| straight forward in stating the product’s benefits and users types| Weakness| No information about product quality| Weakness| The noncreative use of label colors for each range| | | | | |

(*) list of visited stores
* Shop and Save (Bukit Batok & West Mall)
* Fair Price NTUC (Bukit Batok)
* Beauté Spring (West mall)
* Watson
* Guardian

B. Place:
1. Distribution channels
* Based on the results of site visits to 6 retailers (*), the distribution channel of Follow Me is not strong. Follow Me Shampoo is only available in 3 out of 6 visited stores. * Products are distributed mainly to...
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