BUAD497 – Strategic Management
Fall 2014 – 15095R – M/W 12-1:50pm WPH 207
15093R – M/W 4-5:50pm ACC 201
15098R – M/W 6-7:50pm ACC 201
Yong Paik, Ph.D.
Hoffman Hall (HOH) 510
Office Phone: 213-740-7646
Office Hours: MW 11:00 a.m. – 12:00 p.m. or by appointment. E-mail: Yongwook.Paik@marshall.usc.edu
This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition.
Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects:
1. The course assumes a broad view of the environment that includes competitors, buyers/consumers, suppliers, technology, economics, capital markets, and government both locally and globally. It assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm.
2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop the “general management point of view” among participants. This point of view is the best vantage point for making decisions that affect long run business performance. The key strategic business decisions of concern in this course involve determining and shaping organizational purpose to evolving opportunities, creating competitive advantages, choosing competitive strategies, securing and defending sustainable market positions, and allocating critical resources over long periods. Decisions such as these can only be made effectively by viewing a firm holistically, and over the long term. This course is intended to help you develop skills for formulating and implementing strategy. These skills will help you in whatever job you take after graduation as well as in your personal investing and employment choices. The strategy formulation and integrative process demands the mastery of a body of analytical tools and the ability to take an integrative point of view. You will develop these skills through:
In-depth analysis of industries and competitors
Prediction of competitive behavior
Techniques for analyzing how firms can develop and sustain competitive advantages over time
NOTE: BUAD 497 is a core course taught by several instructors. Policies regarding assignments and grading may vary slightly for each instructor. Be sure to refer ONLY to this syllabus.
Learning Goals: In this class, emphasis will be placed on the USC Marshall School of Business learning goals as follows:
Our graduates will understand types of markets [and
industries] and key business areas and their interaction to
effectively manage different types of enterprises
Our graduates will develop a global business perspective.
They will understand how local, regional, and international
markets [and industries], and economic, social and cultural
issues impact business decisions so as to anticipate new
opportunities in any marketplace
Our graduates will demonstrate critical thinking skills so as to become future-oriented decision makers, problem
solvers and innovators
Our graduates will develop people and...
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