4 'P's of Cocacola Company
Company overview
The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today, the company is the world 's leading manufacturer in the beverage industry, and focuses mainly on non-alcoholic beverage market. The company is operating globally in more than 200 countries with its head office located in Atlanta, USA, with the help of directly controlled subsidiaries, partnerships and franchising, thus making it a truly global company . It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world. It is now the most recognized trademark in the world, with 94% recognition.
Mission
The mission statement of the company is "The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business". In 1923 Robert Woodruff, former chairman of the Coca-Cola Company stated that Coca-Cola should always be "within an arms reach of desire". This mission has continued to drive the company 's marketing strategy, enabling Coca-Cola to build a strong global presence in a world in which citizens on all continents are seeking to purchase leading brands. Their mission is to:
• To refresh the world in body, mind and spirit
• To inspire moments of optimism and happiness through our brands and our actions.
• To create value and make a difference everywhere we engage.
Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people 's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support
The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today, the company is the world 's leading manufacturer in the beverage industry, and focuses mainly on non-alcoholic beverage market. The company is operating globally in more than 200 countries with its head office located in Atlanta, USA, with the help of directly controlled subsidiaries, partnerships and franchising, thus making it a truly global company . It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world. It is now the most recognized trademark in the world, with 94% recognition.
Mission
The mission statement of the company is "The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business". In 1923 Robert Woodruff, former chairman of the Coca-Cola Company stated that Coca-Cola should always be "within an arms reach of desire". This mission has continued to drive the company 's marketing strategy, enabling Coca-Cola to build a strong global presence in a world in which citizens on all continents are seeking to purchase leading brands. Their mission is to:
• To refresh the world in body, mind and spirit
• To inspire moments of optimism and happiness through our brands and our actions.
• To create value and make a difference everywhere we engage.
Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people 's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support