Preview

3M Case Study

Satisfactory Essays
Open Document
Open Document
550 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
3M Case Study
3M CASE STUDY
Q1)
Conservative Approach: Three Product Concepts * Mandate from management * Should not risk new process; Dunlop may use “revolution” against new method * Need to validate method at least once before basing major strategic decisions on it. * Not enough data yet to make such a drastic recommendation * Three concepts appear very promising and are enough of a “success” already. Radical Approach: New Business Unit Strategy * Team was charged with finding breakthroughs; Medical-Surgical business needs growth * Team is empowered and should report all relevant information. * Fits the defiant 3M culture * Fits 3M’s new strategic mission even though Dunlop does not buy into it. Q2)
Incrementalism worked well because it…
Has allowed for leveraging pre-existing product platforms such as Post-it notes and Scotch brand tape can reduce development costs while exploiting 3M’S pre-existing marketing channels and relationship. .
.
.
Q3)
Traditional 3M Development Process * Developers, in recent decades, lack direct contact with customers * Developers are not directly accountable for understanding customer’s needs. * Marketing research is outsourced to third parties or “thrown over the wall” * Traditional methods are linear and tend to support primarily incremental innovations

Lead User Research Process * Puts developers in direct contact with users * Focus on a few individuals (Lead Users and lead use experts) with extremely rich need and solution-specific information In lead user research, a considerable amount of time is spent in people networking in order to find the right ‘lead users’ to work with, as opposed to traditional market research methods which only collect information from users who are at the center of the target market

* Developers learn from users outside traditional business focus * -picked up from a market that is either loosely related or even unrelated to the target market as

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Sustainability at 3M

    • 339 Words
    • 2 Pages

    The demand for alternative Post-it® or any of the other manufacturer items is on the rise which they have taken the monopoly market. There are no mergers or new companies entering into the industry of Post-it®. 3M have many companies and partners all over the world. They not only specialize in Post-it® but with different paper products, stain removers, scotch guards, abrasives, and more.…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study Mism

    • 471 Words
    • 2 Pages

    What internal capabilities/competencies are critical to the success of the business? [put in list form]…

    • 471 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Gb500 Unit 4 Assignment

    • 2096 Words
    • 9 Pages

    What is so intriguing about market research is the way market researcher gather their data and use the right analysis technology to complete their…

    • 2096 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Week 2 Case Study

    • 779 Words
    • 4 Pages

    The new Beetle is an entirely different product from the earlier version. Although it looks like its predecessor it has been upgraded to compete in today’s market. They have kept up with trends and took a recognized brand and brought it into a crowded field and has gained market share. With a segment of the market willing to be innovators and early adapters, those willing to take a chance and get out front of a trend. I have a friend with a Beetle and they were able to choose a color that was completely different than anything on the road. We nicknamed it Skittle since it was close to one of the candy colors in a Skittle bag.…

    • 779 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mark1012

    • 490 Words
    • 2 Pages

    The manipulation of lead edge users is yet, another course of action business can adopt in order to produce original ideas. Lead edge users are users of a product whose current needs will become common in the near future (Hippel 1986, p. 791). They are significant as they act as a forecast for marketing research providing valuable information about consumers’ impressions and partiality of a product. Von Hippel (1986) introduced the external four-step Lead User Method in 1986, to help companies develop breakthrough products. The steps consist of, Identifying an Important Trend: to identify lead users in different product categories of interest and to…

    • 490 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Describe how your selected organisation or any other organisation uses market research to contribute to its development plans.…

    • 611 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Bsbwor501 Quiz 4

    • 345 Words
    • 2 Pages

    In customer relationship management, firms selling big-ticket items with small customer bases often find it advantageous to develop…

    • 345 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Research Methods

    • 821 Words
    • 4 Pages

    In this paper I will discuss the pros and cons of each research method with respect to both a new product launch and a revised product launch. I will also explain why there are different research needs for a new product versus a re-launch. Most research can be divided into two categories. “Primary research can be defined as research designed and conducted by the person or group originating the request” (Primary Research, 2012). “Secondary research can be defined as utilizing existing research data gathered by an external source (Secondary Research, 2012). There are a wide variety of information-gathering techniques. The various data collection methods are mail surveys, telephone surveys, face to face surveys, and focus groups. The product I that I will focus on will be a new vehicle to determine which research method works the best. One must first decide what the research question is and then decide what data or variables are needed to scientifically answer the question to provide the best results for the product.…

    • 821 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Regency Grand Hotel

    • 3521 Words
    • 15 Pages

    Material examined suggests few alternatives. One is to introduce the new strategy and gain a competitive advantage, keeping in mind the factors which could influence the process and manage them before they become a problem. Second alternative may be to go back to the old strategy and hope everything will work out or continue with the current process and hope for the best.…

    • 3521 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Cmm Case Study

    • 142 Words
    • 1 Page

    CM successfully spoke to Lisa Marshall (caregiver) regarding the referral to the Hudson CMO. CM provided a brief description of the CMO and what we have to offer to Alexia (youth) and the family. CM informed caregiver that at the initial meeting paperwork will be signed and both she and youth need to be present. Caregiver reports youth is currently inpatient at Children’s Crisis Intervention Services (CCIS) and she is not allowed to see youth due to her being a trigger for youth. CM encouraged caregiver to contact CCIS and provide the CCIS worker with CM number, therefore, the team can scheduled an initial meeting for youth. CM also provided caregiver with a brief description of the FSO program. CM asked if caregiver would…

    • 142 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    Pillsbury Challenge v2

    • 2510 Words
    • 10 Pages

    The goal is to understand how marketers can make better decisions, based on different types of consumer research, show how the relevant customer insights can help to determine strategies and explore the ways to improve business performance. It’s that we are going to explain during this study.…

    • 2510 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    3a Case Study

    • 189 Words
    • 1 Page

    3a. It is important to diagnose subclinical warts infection as the warts are not visible, yet evidence of the virus shows even a minute change in cells. Moreover, carriers may pass it on to others without having the knowledge that they contain the infection. With untreated infection, it can develop into cervical cancer, penile cancer, anal cancer, and throat cancer. As a matter of fact, subclinical infection is detected more often in women, and it is easily prevented by Pap smear tests to detect cell changes on the cervix that may lead to cervical cancer. Hence, Australian women are recommended to have Pap tests every two years.…

    • 189 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Using existing organizational systems often means completely missing the boat on the real customer and his real needs. This is the customer who values the products as a breakthrough. Products are frequently under-appreciated by firms when the new product is based on an existing platform. This leads to a wait and see attitude and the product is not given adequate support and often under-priced.…

    • 2869 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    3M has been known for decades as an entrepreneurial company that pursues growth through innovation. It generates a quarter of its annual revenues from products less than five years old. 3M started life as the Minnesota Mining and Manufacturing Company back in 1902. Its most successful product - flexible sandpaper - still forms an important part of its product line but this now comprises of over 60000 products that range from adhesive tapes to office supplies, medical supplies and equipment to traffic and safety signs, magnetic tapes and CDs to electrical equipment. Originally innovation was encouraged informally by the founders, but over more than a century some of these rules have been formalised. But most important of all there has built up a culture which encourages innovation. And because this culture has built up a history of success, it perpetuates itself.…

    • 553 Words
    • 3 Pages
    Good Essays
  • Good Essays

    3M has an impressive performance when it comes to developing new products. 3M hires good hardworking people and puts trust in them; this brings about innovation and excellent performance. 3M ensured that developing new products is much higher on the agenda in management meetings than in other companies. Moreover, the success of the approach is due to the continual reinforcement of its objectives. 3M has concentrated the internal development of new products in a variety of different industries. 3M manufacture over 60,000 products; they have operations in 61 countries and have achieved an n average year-on-year growth in sales of 10 percent. New products that are less than 4 years old represent Thirty Percent of 3M’s sales.…

    • 789 Words
    • 4 Pages
    Good Essays