3g Data Cards-Product Survey

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  • Topic: Mobile phone, Vodafone, Vodafone Essar
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  • Published : January 11, 2013
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Institute of Management Technology

Ghaziabad

PROJECT REPORT ON

“3G Data Cards – A Product Survey”

Submitted to:

Dr. Somnath Chakrabarti

Table of Contents

1. Introduction of 3G in India………………………………………3

2. About Airtel……………………………………………………….5

3. About Airtel 3G data card……………………………………….6

4. 4P’s of Airtel 3G data card………………………………………7

5. About Vodafone…………………………………………….…….8

6. About Vodafone 3G data card………………………………..…8

7. 4P’s of Vodafone 3G data card……………………………….…9

8. About BSNL……………..……………………………………….10

9. About BSNL 3G data card………………………………………10

10. 4P’s of BSNL 3G data card……………………………………...11

11. About Reliance Communication…………………………………12

12. About Reliance 3G data card………………………………….…12

13. 4P’s of Reliance 3G data card………………………………...13

14. Survey & Analysis ………………………………………………...14

15. Results & Findings………………………………………………..15

16. Conclusion………………………………………………………...16

17. Recommendations………………………………………………..17

18. Appendix 1……………………………………………………….18

Introduction of 3G in India

International Mobile Telecommunications-2000 (IMT-2000), better known as 3G or 3rd Generation, is a family of standards for mobile telecommunications fulfilling specifications by the International Telecommunication Union, which includes UMTS, and CDMA2000 as well as the non-mobile wireless standards DECT and WiMAX.

Compared to 2G and 2.5G services, 3G allows simultaneous use of speech and data services and higher data rates (at least 200 kbit/s peak bit rate to fulfill to IMT-2000 specification). Today's 3G systems can offer practice of up to 14.0 Mbit/s on the downlink and 5.8 Mbit/s on the uplink.

The bandwidth and location information available to 3G devices gives rise to applications not previously available to mobile phone users. Some of the applications are:

* Mobile TV – a provider redirects a TV channel directly to the subscriber's phone where it can be watched. * Video on demand – a provider sends a movie to the subscriber's phone. * Video conferencing – subscribers can see as well as talk to each other. * Tele-medicine – a medical provider monitors or provides advice to the potentially isolated subscriber. * Location-based services – a provider sends localized weather or traffic conditions to the phone, or the phone allows the subscriber to find nearby businesses or friends. In 2010, the 3G and 4G telecom spectrum were auctioned in a highly competitive bidding. The winners were awarded spectrum in September, and Tata Docomo was the first private operator to launch 3G services in India. The government has earned Rs.67719 crore (US$12.32 billion) from the 3G spectrum auction. While the broadband wireless spectrum auction generated a revenue of Rs.38,500 crore (US$7.01 billion), together 3G and BWA auction, the government of India earned a total revenue of over Rs.106,219 crore (US$19.33 billion).

The private companies which participated in the auction were:

▪ Airtel
▪ Aircel
▪ Idea
▪ Reliance Communications
▪ S Tel
▪ Tata Teleservices
▪ Vodafone Essar (now Vodafone India)
Apart from the above state-owned BSNL and MTNL were also awarded spectrum, although they did not participate in the auction. Both these state-owned operators were given a head start by the government in the 3G space by allotting the required 3G spectrum, on the condition that each would pay an amount which would be equivalent to the highest bid in the respective service areas as and when the 3G auctions took place. BSNL paid the Indian government Rs.10,187 crores for spectrum in all 20 circles it operates in. State-owned MTNL provides 3G services in the other 2 circles - Delhi and Mumbai.

The auction took place over 34 days and consisted of 183 rounds of bidding. The most expensive telecom circle was Delhi at a...
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