3c's Model
Illuminations
3C 's Model of Ohmae
T
he 3C 's Model is a strategical look at the factors needed for success. It was developed by Kenichi Ohmae, a business and corporate strategist. The 3C’s model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account:
CORPORATION
1. The Corporation 2. The Customer 3. The Competitors
Only by integrating these three C’s (Corporation, Customer, Competitors) in a strategic triangle, a sustained competitive advantage can exist. Ohmae refers to these key factors as the three C’s or strategic triangle.
CUSTOMER
COMPETITION
1. The Corporate-Based Strategy
The Corporation needs strategies aiming to maximize the corporation’s strengths relative to the competition in the functional areas that are critical to achieve success in the industry.
high-impact operations so that as others are eliminated, functional costs will drop faster than sales revenues. The third method is to share a certain key function among the corporation 's other businesses or even with other companies. Experience indicates that there are many situations in which sharing resources in one or more basic sub-functions of marketing can be advantageous.
2. The Customer-Based Strategy
- The Customer
Clients are the base of any strategy according to Ohmae. Therefore, the primary goal supposed to be the interest of the customer and not those of the shareholders for example. In the long run, a company that is genuinely interested in its customers will be interesting for its investors and take care of their interests automatically. Segmentation is helping to understand the customer.
- Selectivity and sequencing
The corporation does not have to lead in every function. If it can gain decisive edge in one key function, it will eventually be
3C 's Model of Ohmae
T
he 3C 's Model is a strategical look at the factors needed for success. It was developed by Kenichi Ohmae, a business and corporate strategist. The 3C’s model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account:
CORPORATION
1. The Corporation 2. The Customer 3. The Competitors
Only by integrating these three C’s (Corporation, Customer, Competitors) in a strategic triangle, a sustained competitive advantage can exist. Ohmae refers to these key factors as the three C’s or strategic triangle.
CUSTOMER
COMPETITION
1. The Corporate-Based Strategy
The Corporation needs strategies aiming to maximize the corporation’s strengths relative to the competition in the functional areas that are critical to achieve success in the industry.
high-impact operations so that as others are eliminated, functional costs will drop faster than sales revenues. The third method is to share a certain key function among the corporation 's other businesses or even with other companies. Experience indicates that there are many situations in which sharing resources in one or more basic sub-functions of marketing can be advantageous.
2. The Customer-Based Strategy
- The Customer
Clients are the base of any strategy according to Ohmae. Therefore, the primary goal supposed to be the interest of the customer and not those of the shareholders for example. In the long run, a company that is genuinely interested in its customers will be interesting for its investors and take care of their interests automatically. Segmentation is helping to understand the customer.
- Selectivity and sequencing
The corporation does not have to lead in every function. If it can gain decisive edge in one key function, it will eventually be