Seashore Inn (Pvt) Limited
Letter of transmittal
August 9th, 2010 Suntu Kumar Ghosh Course Instructor MKT-301
Sub: Submission of term paper (Marketing Plan).
This is to inform you that we have completed the “Marketing Plan for a Three Star Hotel in Kuakata”. Is has been prepared for the completion of the course MKT 301. While preparing this plan, we have followed your instructions for report writing so as to present our views and understanding in the easy way. However, we will be glad to clarify any discrepancy that may arise.
Name Mohammed Shahidul Islam
Md. Rusafie Alam
Md. Ashif Minhaj
Partho Kumar Mohonto
Seashore Inn. located in Kuakata, is representative of the three star brand within the Exclusive Tourism Hotels. This hotel is offering 35 exclusive rooms. Being in a panoramic location like Kuakata, it will attract more and more upper class customer as well as many of the foreigners. Also synonymous with the brand are the high level of personal service guests receive, and the extensive range of comprehensive business facilities available in luxurious settings. The Seashore Inn, located in Kuakata has 35 exclusive rooms and is targeting upper class people & foreign tourists with a two to three night stay requirement. Differentiating the type of business service offered, from that of the competition, will assist not only in building the Seashore Inn brand as a whole, but will attract frequent travelers, who require a higher level of personal service and recognition than they can receive at competitive three star properties in Kuakata. This will provide the Seashore Inn with an opportunity to leverage its core competencies as regards servicing the business traveler in a luxurious environment.
Table of Contents
Letter of Transmital 1.0 2.0 3.0 Executive Summary Introduction Company Profile 3.1 3.2 3.3 3.4
Seashore Inn (PVT) Ltd. Product and Service Analysis Capital Investments Logo and Slogan Mission Vision Objective Current Marketing Situation 3.8.1 SWOT Analysis 3.8.2 Industry Analysis 3.8.3 Competitive Analysis
3.5 3.6 3.7 3.8
Product Profile 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 Hotel Service for tourists Features Level of product BCG Growth Matrix Analysis Segmentation process Target market selection process Product Life Cycle Stage Product Development Consumer Buying Behavior Steps in Consumer Buying Behavior SWOT Analysis of the product
Pricing Strategy 5.1 5.2 5.3 Price setting Pricing Method Pricing Strategy
Promotional Tools 6.1 6.2 6.3 Advertising Sales promotion Public Relation
Action Program Financials, Budgets & Forecasts 8.1 8.2 8.3 Sales forecast Expense Forecast Sales vs. Expenses Yearly
Contingency Plan Bibliography
Chapter 2.0: Introduction
Marketing is a very important aspect in business since it contributes greatly to the success of the organization and most importantly if the company is new then they need a huge and strong marketing plan to grab the attention of their target market. The main two ideas of marketing are to attract the market and do the activities to retain them. And in order to do this marketing plan is very necessary. Without having a complete plan the job of marketing will be left with many excuses and even it could create a disturbing consequence for the company. So, for a new company, it is the first and foremost requirement to make an appropriate marketing plan before entering into the market.
We are going to establish a 3-star hotel in Kuakata named “Seashore Inn (PVT) Ltd” which is situated near beach. Kuakata is locally known as Sagar Kannya (Daughter of the Sea) is a rare scenic beauty tourist spot on the southernmost tip of Bangladesh. Kuakata in Latachapli...