Essay on Three inherited Behaviors of E-tailing
Communication 470 Michael Zarvos September, 5, 2012 By: Aisha Syed
E-commerce or Electronic Commerce has become a part of our everyday lives. The growth of World Wide Web is growing, more and more each day. Businesses practically live on the web. E-commerce growth has provided consumers with many different retail choices making the lives easier for the online community. Although, this makes things easier for consumers who shop online, most of these companies have chosen to be an online retailer. Knowing this, it has been and will continue to grow a lot faster and competitively which makes it a hostile and stressful environment. Trying to keep new customers or members, attempting to maintain existing one’s have been the challenge for most businesses due to the competition they are facing with the online businesses and consumers. To keep up with these consumers and demands the retailers must understand their customers with in mind of their target of choice and their process and attempt towards a purchase, to ensure they are structured and prepared to serve their customers to the highest level. The information that I will present in this essay will highlight and identify three behaviors inherent in e tailing. In this essay I will discuss the communications medium where the discussed behavior occurs. In this discussion I will explain how each medium enables e-commerce. This essay will explain the analysis of each behavior using the communication process, which will explain the purpose, sender, receiver, message, environment, noise, technology, and feedback. At the end persuasive message focused on virtual audience will be developed and included in this essay. When a customer starts to search for a...
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