This study examined the perceptions of human resource managers and business school instructors regarding the importance of 24 specific business communication skills. Previous studies indicated broad agreement regarding the importance of student/employee communication abilities to achieve successful job performance. Yet the literature also suggested that different objectives may elicit dissimilar opinions regarding specific types of skills that constitute the ability to communicate effectively. In response to the need for more precise communication skills characterization, Conrad (2003) developed three skills sets based on the widely accepted communication constructs of organizational, leadership and interpersonal communication abilities. The results from this study show that business leaders and business instructors agree on the importance of overall student/employee communication ability; however, they vary significantly regarding the importance of individual skills.
David Conrad is Assistant Professor and Associate Director for the Augsburg College MBA program. Robert Newberry is Professor of Marketing at Winona State University. Send correspondence to David Conrad, Augsburg College, 3415 Chalet View Lane, Rochester, MN 55901, firstname.lastname@example.org.
American Communication Journal
2011 SPRING (Volume 13, Issue1)
Business communication is the sending and receiving of verbal and non verbal messages within the organizational context (Roebuck, 2001; Ober, 2001; Murphy, Hildebrandt, & Thomas, 1997). Hanna and Wilson (1998) expanded on this definition, indicating business communication is a process of generating, transmitting, receiving, and interpreting messages in interpersonal, group, public, and mass communication contexts through written and verbal formats. Hynes (2005) stated effective business communication is the key to planning, leading,... [continues]
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