2012 LONG-TERM COMMITMENT FOR LONG-TERM SUCCESS
INTRODUCTION A LONG-TERM COMMITMENT
With some of its brands and companies in existence for a hundred years or more, the soft drinks industry is a living example of how long-term commitment can lead to long-term success. The 2012 UK Soft Drinks Report is an account of that success over the last 12 months. During that time, the business climate has been difﬁcult. Disposable incomes have been falling and input prices rising; legislative and regulatory pressures have been on the increase; and scrutiny from the media and the general public has been intense. Against that background, the soft drinks industry has delivered growth while BSDA, its trade association, has been active in promoting its reputation. BSDA was founded 25 years ago, after the merger of four predecessor associations, and during that time has supported its member companies by providing information and advocacy for the media, communicating with stakeholders, and offering practical assistance and technical expertise. Particular thanks are due to Jill Ardagh, Director General of BSDA for 12 years until her retirement in January 2012, who did much to shape BSDA into a highly effective, well regarded organisation. BSDA’s efforts help its members to operate in a fast-moving marketplace where the regulations are often changing and where the media spotlight rapidly moves from one issue to another. Its strong and uniﬁed industry voice helps shape the climate in which the industry operates. Soft drinks companies that are not yet members of BSDA are welladvised to consider joining.
REPORT METHODOLOGY AND BACKGROUND
Specialist food and drink consultancy, Zenith International, has been commissioned to produce the 2012 BSDA UK Soft Drinks Report. All data and insights contained in this report were produced using Zenith’s internal market databases and primary research. In compiling its research, Zenith relies on the goodwill and co-operation of companies active in the marketplace. During Zenith’s annual research into the UK soft drinks industry, over 150 soft drinks producers are contacted. This includes larger branded operators, retailer own label specialists, contract packers and a signiﬁcant number of smaller independent companies. Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for unauthorised soft drink imports sold through the ‘grey market’ are also included. This is more pronounced in categories such as energy drinks rather than dilute-to-taste drinks, for example. The market ﬁgures presented therefore encompass all aspects of the market including: take home, impulse and on premise; water cooler volumes for the ofﬁce; home dispensed carbonated soft drinks; and pump dispensed carbonates in the licensed trade. Following a detailed review of all data ﬁles received, certain adjustments have been made to historic volumes. To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK soft drinks arena. Zenith would like to express its sincere gratitude to BSDA and the entire UK soft drinks industry for its continued help and support during the research process.
BSDA UK Soft Drinks Report
THE 2012 UK SOFT DRINKS REPORT
LONG-TERM COMMITMENT FOR LONG-TERM SUCCESS
4 6 8 10 12 14 16 OVERALL SOFT DRINKS CONSUMPTION BOTTLED WATER CARBONATES DILUTABLES FRUIT JUICE AND SMOOTHIES STILL AND JUICE DRINKS SPORTS AND ENERGY DRINKS
18 20 22 23
INVESTING IN THE FUTURE THE SUN STILL SHINES ON SUNSET YELLOW WATER REMAINS A HYDRATING DRINK ABOUT BSDA
LONG-TERM COMMITMENT BARR’S IRN-BRU
Launched in Scotland in 1901 by Robert Barr and his son Andrew Greig Barr, IRN-BRU still...