The FIFA (Fédération Internationale de Football Association) World Cup is an international football competition contested by national men’s teams. The first tournament was in 1930 and since then the championship has been held every four years (www.fifa.com, 2010).
In the year 2010 South Africa will be the proud host of the FIFA Soccer World Cup. Since 2004, when South Africa was chosen to host the World Cup, there were a lot of concerns whether or not South Africa can successfully host such a big event. Although a lot of studies were conducted to investigate South Africa’s ability to host this world event, it is not yet clear if South Africa will make a success out of this opportunity.
Both negative and positive aspects concerning the impacts, possible challenges and recommendations are discussed in this assignment. The study of the negative and positive impacts on the country and the tourism industry, possible challenges and recommendations will create a clearer idea of what could be done to prevent any mishaps during the 2010 FIFA Soccer World Cup.
2. IMPACTS ON SOUTH AFRICA
The 2010 FIFA World Cup will have both positive and negative affects on South Africa. It is important to identify all the possible impacts so that all required preparations can be made.
3.1. Positive impacts
The World Cup will definitely have a lot of positive impacts on South Africa and it is clear that the hosting of this big event will be beneficial for South Africa. According to Urmilla Bob & Kamilla Swart (2009) the 2010 FIFA World Cup is a great opportunity for South Africans and has significant legacy benefits. After identifying the benefits it is important to focus on the management during the event to assure that everything goes according to plan so that the country has the best possible outcome. 3.2.1. Economy
The most direct benefit for the country is the increase in income during and after the World Cup. The Minister of Tourism, Marthinus van Schalkwyk said it is estimated that the event will contribute R15.6 billion by tourism and R50 billion from construction investment to the South African economy (Bester, 2009).
The country’s economy will benefit due to the very big amount of tourists that will enter the country. The expenses the tourists will have during the World Cup (for example: accommodation, transport, food, supplies, entertainment and tourism services) will create a big economical boost for South Africa. South Africa’s future economy’s growth will depend on the success of the event. If the event is successful, tourists are satisfied and South Africa’s international image has improved, more foreigners will visit or invest in the country in the future and it will contribute to the growth of the country’s economy.
Local economies will also grow during the World Cup, due to the big amount of tourists that will visit the areas. According to Bob & Swart’s (2009) study, the World Cup will create big developments and a major boosts for local businesses (increase in turnover) in the areas where stadiums are located. 3.2.2. Exposure
After the Apartheid era South Africa’s international image was very negative and has not completely recovered yet. South Africa is also known as a high crime country, for poverty and a country where rates of unemployment are very high. The World Cup is a great opportunity to improve South Africa’s international image. It is believed that a successful World Cup will strengthen South Africa’s brand and that it would create an international public display of South Africa’s capabilities. The event will build the image and identity of South Africa worldwide, and will improve the country’s value as a business tourism destination (www.southafrica.net, 2008). If the World Cup improves South Africa’s international image future investments and visits will increase that will once again contribute to the economy.