2 interne Case text Growers cup FINAL
AP degree in Marketing Management
2nd internal exam - Written and oral exam
Interdisciplinary case examination
19. January 2015 at 10.00 – 21. January 2015 at 10.00
You are not allowed to contact the case company!
This paper consists of three questions, which are all included in the total assessment of the exam paper by the following indicative weighting:
Question 1: 20%
Question 2: 60%
Question 3: 20% In total: 100%
The paper consists of 13 pages + front-page and enclosures A, B, C, D
48 hour – re -exam.
Content
1. Instructions 3
1.1 The written part 3
1.2 The oral part 3
1.3 The Grower’s Cup Case material 4
2. The Scenario 5
2.1 History and company profile 5
2.2 Products 6
2.3 Promotion 7
2.4 Hot Drinks in Norway – market overview 8
2.6 Grower’s Cup user situations 11
2.7 Strategic considerations of Grower’s cup 12
3. Your assignment 13
1. Instructions
The examination is thus described in the curriculum:
The 2nd internal examination is an interdisciplinary examination in the entire curriculum of the 3rd semester. The test consists of a written and an oral part and is held at the end of the 3rd semester.
The written part is a 48 hours’ bring home assignment based on a case brief in English. During the 48 hours the student must complete the assignment individually. The answer is to total a maximum of 24.000 characters, including spaces, footnotes, text fields, endnotes and annexes). Throughout the written answer the student must argue for the use of relevant theories/models. However, the written answer should not comprise a section on methodology or a problem statement.
The assignment must be handed in individually.
Based on the written part the student must prepare a presentation and an oral defense of the solution handed in. A total grade will be awarded and transferred to the degree certificate. The weight of the written and oral part is 50/50. The Danish 7-point scale is used.
Below is an elaboration of requirements for the
2nd internal exam - Written and oral exam
Interdisciplinary case examination
19. January 2015 at 10.00 – 21. January 2015 at 10.00
You are not allowed to contact the case company!
This paper consists of three questions, which are all included in the total assessment of the exam paper by the following indicative weighting:
Question 1: 20%
Question 2: 60%
Question 3: 20% In total: 100%
The paper consists of 13 pages + front-page and enclosures A, B, C, D
48 hour – re -exam.
Content
1. Instructions 3
1.1 The written part 3
1.2 The oral part 3
1.3 The Grower’s Cup Case material 4
2. The Scenario 5
2.1 History and company profile 5
2.2 Products 6
2.3 Promotion 7
2.4 Hot Drinks in Norway – market overview 8
2.6 Grower’s Cup user situations 11
2.7 Strategic considerations of Grower’s cup 12
3. Your assignment 13
1. Instructions
The examination is thus described in the curriculum:
The 2nd internal examination is an interdisciplinary examination in the entire curriculum of the 3rd semester. The test consists of a written and an oral part and is held at the end of the 3rd semester.
The written part is a 48 hours’ bring home assignment based on a case brief in English. During the 48 hours the student must complete the assignment individually. The answer is to total a maximum of 24.000 characters, including spaces, footnotes, text fields, endnotes and annexes). Throughout the written answer the student must argue for the use of relevant theories/models. However, the written answer should not comprise a section on methodology or a problem statement.
The assignment must be handed in individually.
Based on the written part the student must prepare a presentation and an oral defense of the solution handed in. A total grade will be awarded and transferred to the degree certificate. The weight of the written and oral part is 50/50. The Danish 7-point scale is used.
Below is an elaboration of requirements for the