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15 Metrics Every Marketing Manager Should Be Tracking
Posted by Rebecca Corliss
Fri, Feb 15, 2013 @ 08:00 AM
A mark eter who is s k illed at
us ing data -- whether y ou're
entry -level or a CMO -- is a
powerful forc e. Having data at
y our s ide will help y ou mak e
s mart dec is ions , s ugges t fas t
c hanges when nec es s ary , and
find opportunities for different
mark eting c hannels and teams
to work together. W ho does n't
Quite often, however, even
good mark eters are in the
bus ines s of only monitoring
the bas ic s : traffic and leads .
But there's a s ubs tantial world bey ond thos e important y et s imple meas urements . In fac t, y ou c an go muc h deeper into y our data to s ee how c ertain mark eting c omponents are work ing together, learn what improvements c an be made to better y our mark eting, and avoid s ome s erious pitfalls before they happen. All y ou need is to have y our mark eting metric s lis t ready , and the tools to get s tarted.
So to help you get started, here are some of the key marketing metrics and reports you should be analyzing if you're looking to advance your marketing game. It'll help you strengthen your analytical tool belt, and run marketing programs that work smarter -- not harder...