11 12 13 Question For All Papers
MBA 19 International Business Environment (Manoj)
6. Describe Rendering Exports Price. Marks - 6
11. Fill in the blanks -
i. If a consumer receives information that is inconsistent with her or his feelings or beliefs, the consumer may alter this information. This is known as selective…………………….. ii. When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ……………….. research. iii. The long-term view, or vision, of what the organization wants to become is called the ……………….. iv. The purpose of idea generation is to create a ………….. of ideas. The purpose of succeeding stages is to that number.
v. …………………………. realizing that consumers have begun to seek safer cars, car makers are promoting air-bags to capitalize on this while the strategic window is open.
12. Multiple choice questions -
i. An attitude scale measures the ……………….
a.
b.
c.
d. ii. Secondary data CANNOT be obtained form ………………
a.
b.
c.
d.
iii. Which of these approaches to adapting the marketing mix for international markets is least costly ?
a.
b.
c.
d.
iv. Do Evers tells his media buyer that due to the complexity of the firm’s laser cutters he wants to focus exclusively on which one of the following media types ?
a.
b.
c.
d.
v. The use of the multiplier …………………
a.
b.
c.
d.
13. True or False -
i. Primary data are observed and recorded directly from respondents. ii. Secondary data are not readily available to most organizations. iii. Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the product element of the marketing mix. iv. Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads in Delta employees.
v. Edco ltd. is preparing a written documents specifying the framework and actions for implementing
6. Describe Rendering Exports Price. Marks - 6
11. Fill in the blanks -
i. If a consumer receives information that is inconsistent with her or his feelings or beliefs, the consumer may alter this information. This is known as selective…………………….. ii. When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ……………….. research. iii. The long-term view, or vision, of what the organization wants to become is called the ……………….. iv. The purpose of idea generation is to create a ………….. of ideas. The purpose of succeeding stages is to that number.
v. …………………………. realizing that consumers have begun to seek safer cars, car makers are promoting air-bags to capitalize on this while the strategic window is open.
12. Multiple choice questions -
i. An attitude scale measures the ……………….
a.
b.
c.
d. ii. Secondary data CANNOT be obtained form ………………
a.
b.
c.
d.
iii. Which of these approaches to adapting the marketing mix for international markets is least costly ?
a.
b.
c.
d.
iv. Do Evers tells his media buyer that due to the complexity of the firm’s laser cutters he wants to focus exclusively on which one of the following media types ?
a.
b.
c.
d.
v. The use of the multiplier …………………
a.
b.
c.
d.
13. True or False -
i. Primary data are observed and recorded directly from respondents. ii. Secondary data are not readily available to most organizations. iii. Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the product element of the marketing mix. iv. Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads in Delta employees.
v. Edco ltd. is preparing a written documents specifying the framework and actions for implementing