1090 Marketing Rubric 2014 01 2 1

MCD1090: Introduction to Marketing
Assessment 2: Macro Assignment
Marking guide
Criteria
High Distinction
80 – 100%
Distinction
70 – 79%
Credit
60 – 69%
Pass
50 – 59%
Not Passed
Less than 50%
Executive Summary
And
Report Introduction
10%

The Executive summary and the introduction contain the correct parts.

The parts of the Executive Summary and Introduction are able to clearly and accurately summarise what will be considered in the rest of the report.

The Executive summary and the introduction contain most of the correct parts.
The parts of the Executive Summary and Introduction are mostly able to clearly and accurately summarise what will be considered in the rest of the report.

The Executive summary and the introduction contain some of the correct parts.
The parts of the Executive Summary and Introduction are sometimes able to clearly and accurately summarise what will be considered in the rest of the report.

The Executive summary and the introduction contain few of the correct parts.
The parts of the Executive Summary and Introduction are in few instances able to clearly and accurately summarise what will be considered in the rest of the report.

The Executive summary and the introduction contain little of the correct parts.
The parts of the Executive Summary and Introduction are in limited instances able to clearly and accurately summarise what will be considered in the rest of the report.

Report Discussion:
Summary of Article
10%
All important issues have been identified and summarised. In all cases the summary has been clearly written.
In all cases the summary has provided an accurate description of the issues.
The reason why the article is being written has been described.
25 20
Most important issues have been identified and summarised. In most cases the summary has been clearly written.
In most cases the summary has provided an accurate description of the issues.
The reason why the article is