I CASE SUMMARY
Coke and Pepsi were both created before 1900. Coke was invented in Atlanta by pharmacist John Pemberton in 1886. Pepsi also was created by a pharmacist- Celeb Bradham from New Bern, North Carolina in 1898
Cola -Cola Origins Formula
The original ingredients of Coca-Cola were intended to have health benefits and be refreshing. Coca-Cola contained coca leaves and kola nuts, known to promote energy. Coca leaves, from which cocaine derives, was primary ingredient but was fully removed from the formula by 1929.
Pepsi-Cola was originally coined “Brad’s Drink” in honor of its creator. The premise of the original formula is the ingredients emulated Pepsin, and digestion aid. It did not contain kola nut.
Coca-Cola business Beginnings
Coca-Cola originally cost 5 cents a glass. An Atlanta businessman secured the rights t the product by 1891. It was first bottled in a plant in 1908
Pepsi-Cola business beginnings
Pepsi-Cola bottling started out in bradham’s pharmacy basement. The company was incorporated in 1905 and the name trademarked in 1906 a bottling plant was established in 1908 Coke and Pepsi now
For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA, as they have maintained their popularity over the past several decades. One can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the camps substantiates its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. The following analysis of the history of Pepsi and Coca Cola explores Pepsi and Coke with an emphasis on advertising and cultural significance of these efforts, discovering what makes these soft drinks so popular and what differentiates them from each other. What emerges is that there is little in the way of differences between Coke and Pepsi outside of different cultural histories. There are many similarities between Coca Cola and Pepsi and the history of Coca Cola is nothing like the history of Pepsi outside of the fact that both companies were advertising soda. Both were intended to serve as recreational drinks associated with parties, fun, sex, and entertainment. The two drinks have just about the same color, the same amount of carbon dioxide, and have a similar taste. While in the past they both used different natural extracts from the coca nut, nowadays they both rely on artificial flavors and man-made components Taste tests between Coca Cola and Pepsi are as iconic as the beverages themselves and the advertising history of Pepsi are most responsible for this. The main difference between Coke and Pepsi is their respective history and how they efforts, especially with advertising, came to define each brand. Coca Cola was designed in 1885 by a pharmacist named John Stith Pemberton and was recommended as a tonic. The presence of cocaine in Coke (hence the name “coke” or “cocaine drink”) meant that it could effectively fight depression and at the same time made users addicted to the drink. Although cocaine was abolished in the USA by the Food and Drug Administration in 1904, signifying that this key ingredient of the soft drink had to change, Coke retained its name and promoted the beverage through aggressive advertising. Pepsi was created in 1898 by a pharmacist named Caleb Bradham. It was originally named “Brad’s Drink,” and was created as Coke’s primary competitor at this point in the history of Coca Cola. Although it got a later start, the PepsiCo also placed emphasis on advertising. In fact, since its earliest days Pepsi has been challenging Coke through advertising by using celebrities, positioning itself as a drink for sports fans, and promoting an image of non-conformity and daring (Witzel 111). Therefore, whereas Coke represented fun time only, Pepsi represented athletes, fun time, and non-standard ideas. The advertising histories...
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