100 Plus

Topics: Product life cycle management, Coffee, Drink Pages: 4 (1055 words) Published: May 5, 2013
F&N 100 PLUS


F&N Beverages Marketing Sdn Bhd (FNBM) is one of the largest soft drinks manufacturer and distributor in Malaysia. The company operates four manufacturing plants nationwide, including its state-of-the-art facility at its headquarters in Shah Alam, Selangor. The main beverage products in FNBM including 100PLUS, F&N Fun Flavours, F&N Originals, SEASONS, Ice Mountain and Fruit Tree. F&N is formed in 1883 and it is one of the Singapore’s oldest companies and a well-known brand. Its traditional business was the production and distribution of beverages from its F&N range and licensed international brands.

The company has come a long way since 1883 when John Fraser and David Chalmers Neave formed The Singapore Straits Aerated Water Company. Years later, F&N was consolidated and the company’s love affair with the food and beverage industry began. The company corporate milestones include, among others, the pioneering and launching of the sweetened condensed filled milk in 1973, launching of a complete range of ice–cream products in 1974, the launch of 100 Plus isotonic drinks in 1983 , and the acquisition of Nestlé’s canned milk business in Thailand and Malaysia in 2007. Currently, the company together with its manufacturing arm, F&N Beverages Manufacturing Sdn Bhd, has a total workforce of about 1,400 employees in 23 offices throughout the country. F&N Beverages & Marketing Sdn. Bhd. (FNBM) is now Malaysia’s largest soft drinks manufacturer and distributor who operates 3 production plants and 10 warehouse centres. The multimillion dollar facility occupies over 31 hectares of land and has 11 production lines. The plant has a manufacturing capacity of 65 million cases of soft drinks a year.

In Malaysia, FNBM’s soft drinks portfolio consists of 100 PLUS, F&N Fun Flavours, SEASONS, Fruit Tree and the newly-launched Zesta and Clearly Citrus. But the most successful product that had been launched by FNBM is 100 PLUS. 100...
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