100 Cosmetics Company

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THE WHO’S WHO OF COSMETICS ■
LE WHO’S WHO DE LA COSMÉTIQUE ■
DAS WHO’S WHO DER KOSMETIKBRANCHE ■

1

L’OREAL GROUP
Clichy, France
$17.663 billion
e14.2 billion
+4% v. ‘03

2

PROCTER & GAMBLE
Cincinnati, Ohio

3

UNILEVER PLC
London
Rotterdam

$16.48 billion
+10% v. Fiscal ‘03-’04

$9.323 billion (Est.)
e7.495 billion (Est.)
+5% v. ‘03

RESEARCHED AND COMPILED BY ELLEN GROVES,
WITH CONTRIBUTIONS FROM MELISSA DRIER (BERLIN),
POUL FUNDER LARSEN (KIEV), ELLEN BURNEY, NINA JONES
(LONDON), STEPHANIE EPIRO (MILAN), PETER BORN, FAYE
BROOKMAN, MATTHEW EVANS, BRYN KENNY, ANDREA NAGEL,
JULIE NAUGHTON, MOLLY PRIOR (NEW YORK) AND MICHEAL
KEPP (RIO DE JANEIRO).

The Top 100 ranks the world’s largest cosmetics manufacturers by beauty sales. A Who’s Who of the industry, these firms weigh in at $124.539 billion. The U.S. has the most companies on the list, with 34; France is second, with 16. Italy has 11; Germany, 10; Japan, nine; the U.K., six; Russia, South Korea and Switzerland have three each, Spain and Brazil have two each, and Sweden has one. The U.S. leads in volume terms with $52.761 billion, about 42% of the worldwide total. Sales figures were obtained from the companies or are estimates calculated with the help of industry sources. Sales are for the 2004 calendar year or the closest fiscal year at the magazine’s printing date in August. Beauty volume is made up of fragrance, makeup, skin care, sun care, hair care, deodorant, plus cellulite and shaving items. It does not include bar soap, razors, toothpaste, foods and diet foods, medicine, vitamins or detergents. To be included in this ranking, a company must sell its products in at least two of four major markets: Europe, North America, South America and Asia.

subsidiaries/main brands

}

recent history

Consumer/L’Oréal Paris, Garnier,
Maybelline New York, Mininurse,
La Scad, SoftSheen Carson, Yue-Sai.
Professional/L’Oréal Professionnel,
Kérastase, Inné, Redken, Matrix,
Mizani. Luxury/Lancôme, Biotherm,
Helena Rubinstein, Kiehl’s, Shu
Uemura, Parfums Giorgio Armani,
Parfums Cacharel, Ralph Lauren
Fragrances, Paloma Picasso, Parfums
Guy Laroche. Active/Vichy, LarochePosay. Innéov, Galderma, Le Club des Créateurs de Beauté (50%).

This February, Lindsay Owen-Jones announced Jean-Paul Agon will succeed him as ceo of L’Oréal. Agon is to work at Owen-Jones’ side until April 2006, when Owen-Jones will become non-executive chairman of the firm. Positive performances worldwide boosted L’Oréal’s second-quarter sales 5.4% year-on-year to e3.62 billion. Its business gained 1% in Western Europe, 4.8% in North America, 7.8% in Asia, 19.6% in Latin America, 35.5% in Eastern Europe and 14.1% in “other countries.” For the first half of 2005, L’Oréal generated sales of e7.16 billion, an increase of 3.5% over the same period in 2004. Last year, the company’s smallest division, active cosmetics, was the market leader for skin care products in pharmacies, the company said. The branch’s global sales grew 13.8% to e852 million. The consumer products division’s sales were boosted 3.3% to e7.75 billion. Luxury products’ revenues grew 2.3% to e3.52 billion. Professional products’ turnover rose 5.2% to e2 billion. This May, L’Oréal announced its acquisition of U.S. professional skin care brand SkinCeuticals, of Dallas, with sales of $35 million. Signe Gammeltoft was named president of Ralph Lauren Fragrances in June. In April, L’Oréal Paris signed actress Eva Longoria as a worldwide spokeswoman. In spring, L’Oréal Paris extended its first mass men’s skin care line Men’s Expert to new markets.

Pantene, Olay, Head &
Shoulders, Clairol, Herbal
Essences, Nice ’n Easy, Natural
Instincts, Cover Girl, SKII, Rejoice, Hugo Boss, Max
Factor, Old Spice, Secret,
Lacoste, Vidal Sassoon, Aussie,
Infusium 23, Noxzema, Laura
Biagotti, Koleston, Wellaflex,
Shockwaves, Gucci, Rochas,
Escada, Puma, Anna Sui, Ghost,
Yardley, Bogner, Tosca, Max...
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