10 Barriers to Ecommerce and Their Solutions
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Table of Contents
Introduction .................................................................................................... 4 Barrier #1: Security Concerns............................................................................ 4 Barrier #2: Confusing Checkout Process .............................................................. 5 Barrier #3: Customers Cannot Find the Store ....................................................... 7 Barrier #4: Customers Can't Find Products .......................................................... 8 Barrier #5: Achieving Good Design ..................................................................... 8 Barrier #6: Unable to Sell Products Under the "Long Tail" ...................................... 9 Barrier #7: Customers Can't Touch and Feel a Product ........................................ 10 Barrier #8: No Sales Staff Means No Chance of Up-Selling ................................... 11 Barrier #9: Language Barrier ........................................................................... 11 Barrier #10: Geographical Barrier..................................................................... 12 eCommerce Check List .................................................................................... 14
Copyright 2008 Voloper Creations Inc.
3
Introduction
It has been often said the Internet has leveled the playing field, notably so in the world of eCommerce. Without the need for a traditional store front (employees, insurance, or all the other sundry demands of maintaining a physical presence), a merchant can very quickly begin selling compelling products. The Internet has also leveled other barriers to entry. A merchant
Table of Contents
Introduction .................................................................................................... 4 Barrier #1: Security Concerns............................................................................ 4 Barrier #2: Confusing Checkout Process .............................................................. 5 Barrier #3: Customers Cannot Find the Store ....................................................... 7 Barrier #4: Customers Can't Find Products .......................................................... 8 Barrier #5: Achieving Good Design ..................................................................... 8 Barrier #6: Unable to Sell Products Under the "Long Tail" ...................................... 9 Barrier #7: Customers Can't Touch and Feel a Product ........................................ 10 Barrier #8: No Sales Staff Means No Chance of Up-Selling ................................... 11 Barrier #9: Language Barrier ........................................................................... 11 Barrier #10: Geographical Barrier..................................................................... 12 eCommerce Check List .................................................................................... 14
Copyright 2008 Voloper Creations Inc.
3
Introduction
It has been often said the Internet has leveled the playing field, notably so in the world of eCommerce. Without the need for a traditional store front (employees, insurance, or all the other sundry demands of maintaining a physical presence), a merchant can very quickly begin selling compelling products. The Internet has also leveled other barriers to entry. A merchant