1. What Microenvironmental Factors Affected Both the First Generation and Second Generation Models of the Toyota Prius? How Well Has Toyota Dealt with These Factors?

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1. What microenvironmental factors affected both the first generation and second generation models of the Toyota Prius? How well has Toyota dealt with these factors?

- Competitor
As per the feedback and result from the Gen1 user, Gen2 Prius upgraded most of the functions which only use in luxury vehicles. i) Gen1 averaged an astounding 42 miles per gallon, its successor did ever better at 48. ii) like single button brought the car to life

iii) seven-inch energy monitor touch screen displayed with fuel consumption, outside temperature n battery charge level.

- Customer
Since this car is with generator n gas engine, it also can achieves most of the customers want - saving fuel money, and this is a big influent Prius to become a Hottest car in US. Coz it achieved the demand like saving air pollution but also can with speed 15 mph (only with the electric motor).

- Channel
Since the federal governmental showed support of the Toyota Prius Hybrid vehicle , and customers can get addiction tax breaks, it less customers burden, and this is one of points to make them feel like to buy Prius.

- The public

- Suppliers

2. Outline the major macroenvironmental factors - demographieconmic, natural , technological, political and cultural - that have affected Prius sales, How well has Toyota dealt with each of these factors?

- Cultural
Nowadays, due to the well education in international city and people start to pay attention of the environmental awareness, especially the air pollution and the energy shortage problem. Since Toyota Prius is a new innovation compare to conventional vehicle which with advance technology combined Gas engine and Electric motor, it named as hybrid vehicle. It helps environment pollution and the federal government gave additional tax breaks to show support. Some eco-frinedly companies such as Timberland, Google and Hyperion Solutions also joined in te incentive game, giving employees as much as $5000 toward the purchase of...
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