1 The Role of Business Research

Topics: Scientific method, Research, Science Pages: 10 (776 words) Published: June 13, 2015
LEARNING
OUTCOMES

THE ROLE OF BUSINESS
RESEARCH
Action Research in Organization (MRC 1033)
Dr. Adriana Mohd. Rizal
International Business School
Universiti Teknologi Malaysia

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1

Business Research Defined
• Business research is the application of
the scientific method in searching for the
truth about business phenomena.
• The process includes:






idea and theory development
problem definition
searching for and collecting information
analyzing data
communicating the findings and their
implications

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1–2

Business Research Defined
• This definition suggests that business
research information is:





not intuitive or unsystematically gathered
accurate and objective
relevant to all aspects of the business
limited by one’s definition of business

• Why business research is important?
• need for information in making informed
business decisions.

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1–3

Basic and Applied Business Research
• Basic business research (also called pure research)
• Driven curiosity / interest in a scientific question.
• Motivation: to expand man's knowledge. No obvious
commercial value to the discoveries that result from
basic research.
• Conducted without a specific decision in mind that
usually does not address the needs of a specific
organization.
◗ Attempts to expand the limits of knowledge in general.
◗ Not aimed at solving a practical problem.

• Example:

◗ How students study?
◗ Does employee tenure with a company influence
productivity?

*Basic research lays down the foundation for the applied science that follows ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1–4

Basic and Applied Business Research
• Applied business research.
• Addresses a specific business decision for a specific firm or organization.
• solves a current /practical problems faced by the manager in the work setting, demanding a timely solution.
• Example:
◗ Should McDonald’s add Italian pasta dinners to its menu? ◗ Which health insurance plan should a business provide for its employees?
◗ How to improve the energy efficiency of homes, offices, or modes of transportation

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1–5

Basic and Applied Business Research

Differences:
•Basic Research: Answers scientific
questions/curiosity
•Applies Research: Solves practical
problems

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1–6

The Scientific Method
• Scientific Method
• The way researchers go about using
knowledge and evidence to reach objective
conclusions about the real world.
• The analysis and interpretation of empirical
evidence (facts from observation or
experimentation) to confirm or disprove prior
conceptions

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1–7

Hallmarks of Scientific Research:
• Purposiveness (definite aim or purpose thus have specific focus)
• Rigor (good theoretical base and sound methodological
design)
• Testability (hypotheses that can be tested)
• Replicability (when the same type of research is repeated in other similar circumstances the results...
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