1.4 Develop a Marketing Plan for Your Own Home-Based Childcare Service

Topics: Business card, Following, Children Act 1989 Pages: 3 (755 words) Published: July 23, 2012
When I come to market my business, I will seek to create the following marketing materials, which can be used in varying ways and for varying purposes.

Setup a website, which will be included on all of my printed marketing materials. I will also ensure that the website contains the relevant meta tags within it to ensure that it’s listed as one of the primary results in a search when particular criteria is entered (i.e. Stockport childminder). I will also consider periods of Google Paid Searches initially to ensure that my website is given maximum exposure whilst I’m establishing my business. The website will contain: •My name and company name

Mobile number
Function to be able to email me through the site
Broad description of my services and any Unique Selling Points (USPs) which will differentiate me from the competition •Relevant qualifications
In time, I will also include testimonials from parents whose children I’ve looked after •Possibly moving forward I will create an area for parents to login privately (unique code to each parent) to be able to view observational images of their child(ren) and any associated comments •Note: To protect myself/the children in my care, I will not be publicly listing my home address or home telephone number on these materials

Produce a poster, to be placed in the following locations:
Local school notice boards/newsletters (if permitted)
Local playgroups
Local libraries
Local Surestart centres
Parenting classes (NCT etc.)
Classes for new mums
Local post offices
Local newsagents
Local GPs (if permitted) – in some instances this could be a more dynamic animated advert on the TV screens in doctor’s surgeries •Local churches/parish newsletters
Business parks/clusters of businesses nearby

The poster will contain:
-My name and company name
-Mobile number
-Email address
-Web address
-Short descriptor of my services, possibly moving forward I will also include...
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