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03 Demand Analysis

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03 Demand Analysis
Chapter-III
Demand Analysis
Contents:
1.1 Meaning of Demand
1.2 Types of Demand
1.2.1 Individual and Market Demand
1.2.2 Autonomous and derived demand
1.2.3 Demand for durable and nondurable goods
1.2.4 Demand for firm’s product and industry product
1.2.5 Demand for consumers and producers goods
1.3 Determinants of Demand
1.4 Demand Function
1.5 Law of Demand
1.6 Demand Schedule
1.7 Demand Curve
1.8 Shift of Demand Curve v/s Movement along the demand curve
1.9 Effect of a Price Change
1.10 Elasticities of Demand
1.10.1 The Price Elasticity of Demand
1.10.1.1 The relationship between marginal revenue and price elasticity
1.10.1.2 Determinants of Price Elasticity of Demand
1.10.1.3 Price elasticity and Decision Making
1.11 Classification of Goods
1.12 Exceptions to the Law of Demand – Upward Sloping Demand Curve
1.13 Theory of Consumer Behaviour
1.13.1The Cardinal Utility Theory
1.13.1.1 Equilibrium of Consumer
1.13.2The Ordinal Utility Theory
1.13.2.1Equilibrium of Consumer
1.13.2.2 Properties of Indifference Curve
1.14 The consumer surplus

1.1 Meaning of Demand
Conceptually, demand can be defined as the desire for a good backed by the ability and willingness to pay for it. The desire without adequate purchasing power and willingness to pay do not become effective demand and only an effective demand matters in economic analysis and business decisions.
1.2 Types of Demand
The demand for various commodities is generally classified on the basis of the consumers of the product, suppliers of the product, nature of goods, duration of the consumption of the commodity, interdependence of demand, period of demand and nature of use of the commodity(intermediate or final).
Individual and Market Demand
Autonomous and derived demand
Demand for durable and nondurable goods
Demand for firm’s product and industry product
Demand for consumers and producers goods

1.2.1 Individual and Market Demand
The quantity of a commodity

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