Mass media refers collectively to all media technologies, including the Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. The main companies own integrated telecommunications, wireless phones, video games softwares, electronic media, the music industry and more. Hence, the mass media is mostly controlled by them.
When we argue that the mass media encourage people to think about themselves all the time, what does it actually mean? From an ordinary individual’s point of view, the mass media would typically revolve around the Internet and affect him directly, that is, all he is exposed to influences the way he will think. We need a media to develop thoughts and ideas. Such is the reliance people need in a world with a wide range of influences to take from which is the mass media. In our work we usually know what we have to do based on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of. However, what we think about when we are exposed to mass media depends largely on ourselves as the mass media has no particular view; in fact there are many views to which the mass media can convey. It is all about how we engage ourselves in it to influence us.
The mass media is the driving force of human interaction and social living. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do. It is therefore, inevitable and in fact vital to embrace the influence of mass media. Again, it is what we like to think that the mass media directs us towards and what we want to get out of mass media to impact ourselves. Hence, it is true to a large extent that mass media encourages people...
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