I-City Mall Project

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  • Topic: Selangor, Shopping mall, Shah Alam
  • Pages : 9 (2847 words )
  • Download(s) : 111
  • Published : April 6, 2013
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1.0INTRODUCTION

1.1Location (i-City, Shah Alam)

i-City is a 72 acres ICT-based urban development beside the Federal Highway in Section 7, Shah Alam, Selangor, Malaysia. Master planned by world-renowned and award-winning architect Jon A Jerde, i-City was designed as a fully integrated intelligent city, comprising corporate, leisure and residential components such as a 1.0 million square feet regional shopping mall, office towers, Cybercentre office suites, hotels, apartments, data centres and innovation centre.

i-City is a MSC Malaysia Cybercentre where knowledge-based companies with MSC Malaysia status can enjoy the various incentives offered under the MSC Malaysia Bills of Guarantee. It has also been endorsed as a Tourism Destination by the Ministry of Tourism and declared as an International Park by the Selangor State Government where entertainment and other cosmopolitan lifestyle outlets are permitted to operate on a 24 X 7 basis.

With 13 million square feet of approved built-up and a Gross Development Value of RM3 billion, this gated and guarded development is today recognized as a catalyst in the transformation of Shah Alam into an International City. Although today only 20 percent of the land area has been developed, i-City is already an established MSC Malaysia Cybercentre as well as leisure hub in Shah Alam attracting 90,000 visitors a week to experience its LED lightscape, Snowalk as well as the various themed attractions.

i-City is a modern ICT-enriched township located in Shah Alam, which is the state of capital of Selangor. i-City offers a conductive business environment with the convenience of high speed broad band, multi-telco environment, power supply redundancy, on-site Tier 1 & Tier 4-ready data centre, multi-purpose function hall and other facilities that are crucial to today's business. Broadband redundancy is also available through the load balanced multi carrier/multi gateway connections, which in the event that a connection from one carrier is disrupted, another carrier takes over giving uninterrupted broadband connectivity. i-City Plans to be the ideal business location for 6 industry clusters, namely Shared Services & Outsourcing, Biotechnology, Software Development, Media Hub, Islamic Financial Hub and Data Centre. Known as City of Digital Lights, it is a one-of-a-kind theme-park where all the main attractions are made of plastic and millions of bright LED lights. Similar to Elmer Long’s Bottle Tree Ranch, during the day, i-City’s artificial forest of maple and pine trees really comes to life at night. Made out of plastic and fitted with colorful LEDs, they put on a light show unlike any other.

Inaugurated in early 2010, Shah Alam’s i-City has already become one of the most popular tourist attractions in Malaysia. From rows upon rows of LED-made Chinese lanterns, to LED peacocks, flamingos and LED cherry blossoms, i-City offers a variety of unique sights that are sure to amaze anyone who visits here. i-City has hosted various large-scale events and programmes, such as Malaysia’s Independence Day Celebration on 31 August and the Mid-Autumn Festival. During the 2010 World Cup, i-City also screened the matches live from Johannesburg on its 6.5m x 8.5m video wall, the largest video screen in Southeast Asia. It has also hosted MTV World Stage live in Malaysia July 2011.

2.0SITUATIONAL ANALYSIS

Situational analysis is a method managers use to analyze both the internal and external environments of an organization in order to understand the firm’s own capabilities, customers and business environment. As described by the American Marketing Association, a situation analysis is "the systematic collection and study of past and present data to identify trends, forces, and conditions with the potential to influence the performance of the business and the choice of appropriate strategies." The situational analysis consists of several methods of analysis: The 5Cs Analysis, SWOT analysis...
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