E commerce and Business Start up
Throughout the evaluation process of a potential new idea and in the development of new marketing strategy E-Commerce needs to be continually assessed. E-Commerce offers the entrepreneur the opportunity to be very creative and innovative; its importance is indicated in the continually increasing amount of both business to business and business to costumer e-commerce sales. It increase on the annual basis, according to com Score Networks, total Internet business reached to $214.4 billion in 2008, an increase of 7% in internet business as compared to 2007. The $214.4 Billion was composed of $130.1 billion Non travel spending and 84.3 billion Dollars travel spending. Video games, consoles and accessories together was the fastest growing categories constituted of 29%, sport and fitness items 29%, event tickets, 13%, consumer electronics 9%, apparel and accessories 4% and travel spending increase by 7% as compared to 2007 over 2008. Factors that facilitated the growth of e-commerce are wide spread use of PC’s, the adoption of intranet in companies, the acceptance of internet as the business communications platform and faster and more secure systems. Numerous benefits such as Access to broader customer base, lower info dissemination cost which expand the volume of E commerce. Using E-commerce Creatively:
E-commerce is mostly use by most corporations to increase their marketing and sale channels. The internet is especially for small and medium size companies as it enables them to minimize the marketing costs while reaching broader markets. An entrepreneur starting an E commerce venture needs to address the same strategic and tactical questions as any other entrepreneur, but some new specific issues are faced because introduction of new technology used in E-commerce. An entrepreneur should decide whether should do in house or out sourcing for an inter business. In case of in house operations there are computer servers; hardware,...
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