A Strategic Logic for Arts Marketing
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International Journal of Cultural Policy
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A STRATEGIC LOGIC FOR ARTS MARKETING
Miranda Boorsma a a
Department of Arts, Culture & Media Studies, University of Groningen, PO Box 716, 9700 AS Groningen, The Netherlands Phone: +31 50 363 5962 E-mail: Version of record first published: 15 Aug 2006.
To cite this article: Miranda Boorsma (2006): A STRATEGIC LOGIC FOR ARTS MARKETING, International Journal of Cultural Policy, 12:1, 73-92 To link to this article: http://dx.doi.org/10.1080/10286630600613333
PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
A STRATEGIC LOGIC FOR ARTS MARKETING Integrating customer value and artistic objectives
Miranda Boorsma
m.a.boorsma@rug.nl Boorsma Francis of Miranda Francis 2006 &Article Ltd Cultural Policy 0 100000and print/1477-2833 online 12
International Journal of Cultural Policy
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/gcul20
A STRATEGIC LOGIC FOR ARTS MARKETING
Miranda Boorsma a a
Department of Arts, Culture & Media Studies, University of Groningen, PO Box 716, 9700 AS Groningen, The Netherlands Phone: +31 50 363 5962 E-mail: Version of record first published: 15 Aug 2006.
To cite this article: Miranda Boorsma (2006): A STRATEGIC LOGIC FOR ARTS MARKETING, International Journal of Cultural Policy, 12:1, 73-92 To link to this article: http://dx.doi.org/10.1080/10286630600613333
PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
A STRATEGIC LOGIC FOR ARTS MARKETING Integrating customer value and artistic objectives
Miranda Boorsma
m.a.boorsma@rug.nl Boorsma Francis of Miranda Francis 2006 &Article Ltd Cultural Policy 0 100000and print/1477-2833 online 12
References: GOODMAN , N . (1976) Languages of Art: An Approach to a Theory of Symbols, Hackett, Indianapolis, IN. GRÖNROOS , C . 91 (2000) Service Management and Marketing: A Customer Relationship Management Approach, Wiley, Chichester Downloaded by [University of Bristol] at 07:48 24 November 2012 Miranda Boorsma, Department of Arts, Culture & Media Studies, University of Groningen, PO Box 716, 9700 AS Groningen, The Netherlands