A Beautiful Deal

Topics: Ethics, Morality, Business ethics Pages: 7 (2069 words) Published: October 7, 2012
Case: A beautiful deal

Ethical dilemmas at stake
The company has an opportunity to cut down cost by 2% and this can be the difference in gain in comparison with the competitors. It is also important to state that since they have a really close relationship with their present supplier, changing the supplier would hurt their friendship. The ethical dilemmas start here, at either you do what benefit your company or they hurt their friendship. Since the company covers 2/3 of the suppliers, Beauty To Go, total business it would also mean that without your contract there will be some impacts for the future and existence of Beauty To Go. In order for them to continue their business they would have to cut production which in turn will lead to employees getting fired. You need always to remember that retailers have the power over suppliers and their future existence. Another dilemma is that the new supplier raises the standard for ethical awareness which would have you saving 2% on the total cost but also being able to sell more ethical products. So would you risk the future existence of a supplier you have a good friendship and act upon an opportunity that would cut your costs and also have a more distinct product line?

Beauty To Go offers the virtually identical products as Real Cosmetics, however the question is why the latter supplier can offer the products at a lower cost. Supposedly have Beauty To Go been trying to maximize their profits and strategically creating a close relationship to the retailer so he would find it morally wrong to go search for a cheaper supplier.

Real Cosmetics may be doing some questionable business and that is why they can offer the identical products but slightly more ethical to a lower cost. Maybe they are in contract with a factory in a third world country that uses child labor or offering their employees a minimum wage and long hours. This is my preconceived thought of the company, because it is almost impossible to offer a product line which is both ethical and low cost. This is because animal-testing is much cheaper than human-based and cell culture and tissue engineering.

Ethical theories

* Egoism
* Utilitarianism
* Ethics of duties
* Ethics of rights and justice

Some alternative theories to business ethics is as follows:

* Ethical approaches based on character and integrity
* Ethical approaches based on relationships and responsibility * Ethical approaches based on procedures of norm generation * Ethical approaches based on empathy and moral impulse

Use of the ethical theories
Most of the theories stems from how the ethics and morals are conveyed; is it through the act itself or the thought behind the act (i.e. consequential or non-consequential theories).

Egoism and utilitarianism belongs to the thought that morality is portrayed by the outcome of an act (consequential).

Egoism states that you have limited insight in the consequences of your actions. Therefore one should act according to her own interest and desire in mind. NB! Not to be mixed up with selfishness.

Retailer:By following this theory he should do whatever action that benefits and fulfill his desires and interests. In business that would be to drive down the costs and increase profit. To have loyal business relationships is also vital for its success. However one must bear in mind that retailers have the power over supplier at almost any given day. This is because suppliers are dependent on retailers to buy their products. Ultimately, the retailer will take the offer given by Real Cosmetics, since they have limited insight in the consequences of their actions.

Beauty To Go: A supplier’s interest is in the scarce resource of the retailer. Therefore their desires and interests are as always; to maximize profits. They are doing this by creating long-term relationships with their customers or offering prospective customers lower prices. In other words, to fulfill...
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